Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Episode 41: Google and Facebook Ch-Ch-Ch-Changes
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
So many changes.
Kathi provides an update on her Facebook video content testing. While the numbers continue to climb on her page’s posts, there is also more effort (ie: time) required to keep bad actors from commenting and messaging.
Mike revisits Google My Business Google Business Profiles and the recent changes he’s been seeing. Hint: somehow Google isn’t including photo metrics in their reporting. Is this just a momentary blip before things level out?
In our music segment:
Steely Dan - Aja documentary HERE
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip