The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
Podcasting since 2021 • 127 episodes
The First Pencil
Latest Episodes
You Can’t Spell Tariffs Without FFS
👉Sign up for Kathi’s newsletter here👈Let’s talk about the scary stuff—aka uncertainty. If you’ve been in the car business for more than a minut...
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Season 4
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Episode 4
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42:31
Maximizing ROI in a Tightening Marketing Budget Era
👉Sign up for Kathi’s newsletter here👈Marketing budgets are getting tighter, but the pressure to bring in leads hasn’t let up. In this episode, we break ...
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Season 4
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Episode 3
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42:18
The High Cost of Brand Betrayal
👉Sign up for Kathi’s newsletter here👈What happens when beloved brands make moves that contradict their core identity? In this episode, we dive into Sout...
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Season 4
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Episode 2
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48:49