Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Episode 42: The Car Business Doesn’t Need Car Bros™
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
We’ve seen a disturbing trend happening and as car people, we feel we must try to stop the insanity. Remember: just because you can do something, doesn’t mean you should.
Think before you TikTok. It’s not just because your audience isn’t likely there but also because there are disturbing facts about how they capture your data. Click HERE to read Casey Newton’s reporting that we discuss.
Kathi shares another update on her ongoing Facebook/Meta video content test on the Hanaeleh page. It’s crazy and you’ll want to know more.
In our music segment:
INXS on SNL 1991:
Suicide Blonde (with harmonica!)
Click HERE for the Mystify Michael Hutchence documentary:
Click HERE for The Terry Kath Experience documentary:
Follow Eric Alper on Twitter HERE
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip