Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Episode 47: Are You Listening to Your Social Community?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Social media is not a broadcast channel. It’s a two-way communication tool, which means you should be listening as much as you’re talking. Kathi and Mike discuss strategies for social listening and why it should be part of your overall marketing process.
But first, Kathi shares another update on her Facebook short-form video testing. She also provides some up-to-the-minute insights on the state of Facebook ads. Hint: it’s not pretty.
In our music segment: Oct 19th is International Ska Day!
The Specials: https://en.wikipedia.org/wiki/The_Specials_(album)
Videos of great Specials songs: HERE
Madness: One Step Beyond https://en.wikipedia.org/wiki/One_Step_Beyond…
Videos of Madness songs: HERE
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip