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Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
New Year, New [Old] Social Media?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
It’s a new year, and it’s a good time to review your social media strategy.
- What do you want out of social media?
- Do you have the resources to get there?
There are a thousand different ways you can use social media and we talk about taking a multi-pronged approach. Hiring a social media manager is the first step and then supplement their efforts with ads, training and content created by employees.
Kathi shares her insights from running the Hanaeleh Horse Rescue community and how those tactics can be emulated by dealership social media managers.
Key takeaway: Get people excited about your product and in doing business with you. They already know they can buy so help them choose to buy from you.
In our music segment:
We’ve been listening to Ska. 2 Tone Records was the leader: The Specials, The Selecter, Madness, The Beat and more.
Here’s a crazy vid of The Specials on a Belgian TV show in 1979: HERE
Here’s the video Kathi mentions of Emerson Lake and Palmer at California Jam in 1974: HERE
If you're a car person (worked in dealerships like us) we want to hear from you.
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 HERE