Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Google Business Profiles? Yes, Please!
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
It’s crazy to imagine but did you know that only a small fraction of the millions of US businesses use their Google Business Profile? Our guest today is Craig Darling of Darling Local and he’s on a mission to change that.
Google Business Profiles are the single best way to get noticed in Search...for FREE.
Craig is a long-time friend of ours. He was a superstar Chevy salesperson and ended his career in auto retail as an award winning General Manager. He set out on a course to own his own business while helping dealers create and maintain an online presence to attract customers.
Join us to get some of Craig’s AWESOME tips and advice. It’s definitely worth your time and might even inspire you to take action on your own Google Business Profile.
You will also want to join his free Facebook Group: The Agency Reboot: HERE.
You can reach Craig through his Darling Local website: HERE.
If you're a car person (worked in dealerships like us) we want to hear from you.
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 HERE