Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Has Google Lost Its Mind?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈
Let’s talk about the recent changes Google is making to search. It’s a wild ride and it’s not at all over yet.
Music segment:
Siouxsie Sioux B-day
Beach Boys documentary (thumbs down)
👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈
Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com