Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Episode 9: Social Media Fails and 80’s Music Tales
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It’s crazy to think about it but yes, we are still talking about social media fails. The reason we’re still talking about them is because they are still happening in automotive retail. Getting hacked is scary but if you’ve got a good social media manager who’s on their toes, (and a good social media policy in place) catastrophes can be avoided.
What about orphaned social profiles where the admin was an employee who is no longer with the company? Kathi and Mike share their tactics and solutions for getting (and keeping) your social media on track.
With digital retail evolving, now is the time for car salespeople to ramp up their efforts on social media. We share some of our techniques to help you build rapport with followers and turn them into customers. Kathi offers a FREE VIP Guide to Social Selling - you can grab it HERE.
Then, we share a few of our favorite 80s music shows/venues that impacted our lives. You don’t want to miss this!
Finally, Kathi found a great documentary called: “New Wave: Dare to Be Different.” It’s about the legendary radio station WLIR in NYC and how they broke so many UK bands into the US. Lots of 80s New Wave bands appear and are interviewed. Check it out HERE.