The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Episode 27: Using Video to Educate, Empower and Entertain
We’ve talked a lot about video use in so many different ways to sell cars. This week, Kathi and Mike welcome Michael Sampson. He’s Director of Sales at MinMax video enablement app for making branded videos.
As automotive retail continues to shift, driven by customer shopping and buying preferences, video is a way to stand out. We explore interesting ideas, tactics and processes that will help your store beat the competition.
In our music segment:
Watch The Style Council “Walls Come Tumbling Down” at LiveAid: HERE
Watch the documentary “Industrial Accident: The Story of WaxTrax! Records: HERE
Michael Sampson’s contact info:
Email: michael@minmax.co
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
And don’t forget to download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip