Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
We Are Pretty Sure Facebook is Messing With Us
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
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We explore the trials and tribulations of attempting to advertise with Facebook. Warning: the endeavor may make you cough with frustration (like Kathi).
Then, we discuss dealership customer experience, particularly in the Service Dept. How are dealerships going to succeed in competing with independent repair shops and chains like Valvoline?
Kathi shares an update on her Automotive CFO to Go FREE “Dealer Financials Self-Assessment.” Here’s a link.
Music segment:
Elvis Costello - Peace, Love and Understanding (Live on the Letterman Show)
Documentary series: Murder in The Heartland
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com