Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Building a Customer-First Culture in Car Dealerships
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
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What did we do before social media to build a customer-centric culture? How did we get potential buyers to know about how unique the dealership was...and why customers should buy from us?
Mike shares a real-life experience (that’s totally doable today) of surprising and delighting a customer so much that her coworkers became customers!
Kathi shares the secret to her customer-first culture that grew the store’s business to #1 in sales, service, parts and CSI.
In the music segment:
45 years since Joy Division’s “Transmission”
Here’s a clip: Joy Division - Transmission [OFFICIAL MUSIC VIDEO]
Documentary: Will and Harper (major thumb’s up!)
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com