Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
New Study Reveals Car Dealers’ SEO Blind Spot: Google Business Profiles
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
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This week, we circle back to a subject that is near and dear to us: Google My Business, aka Google Business Profiles. These profiles are super helpful in local SEO/search and adding photos regularly is a best practice. SearchLab has just completed a car dealer study and let’s just say, the industry is losing out on some powerful marketing by ignoring even the simple, easy tactics.
We also discuss the possible merger of Honda and Nissan. Something neither of us could have imagined ten years ago.
Music segment:
The Pogues Red Roses for Me 40th Anniversary in Dublin (Spider Stacy singing lead) The Pogues live at 3Arena, Dublin, 17 Dec 2024 — 'Dirty Old Town'
Documentary: Phil Collins: Drummer First
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com