Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Does Great Customer Experience = More Car Deals?
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We are back from hiatus and Mike’s got a new job!
Kathi shares a story to introduce today’s topic around customer experience.
Mike tells us how one simple relationship turned into four car deals and counting.
He also shares a pretty epic real-time 5 star review story from a dealership non-customer.
Here’s the link to the CD player Kathi got
Becoming Katherine Graham documentary on Amazon Prime
Paradise on Hulu
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com