Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Desktop is Not Dead (and other marketing musings)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
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Dealership marketers, buckle up—things are shifting again. A new study reveals that desktop usage is making a surprising comeback, throwing a wrench in mobile-first assumptions. Meanwhile, Meta’s unleashing AI bots on Facebook that want to "befriend" your customers (creepy, right?) Google's latest Business Profile update is cracking down on image uploads, and Instagram’s user experience? Let’s just say... it’s seen better days. In this episode, we unpack what these changes mean, how they could impact your store's digital visibility, and what to do next to stay ahead of the chaos.
Twitter: Breaking The Bird documentary
Cyndi Lauper Doc: Let The Canary Sing
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com