The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Episode 9: Social Media Fails and 80’s Music Tales
It’s crazy to think about it but yes, we are still talking about social media fails. The reason we’re still talking about them is because they are still happening in automotive retail. Getting hacked is scary but if you’ve got a good social media manager who’s on their toes, (and a good social media policy in place) catastrophes can be avoided.
What about orphaned social profiles where the admin was an employee who is no longer with the company? Kathi and Mike share their tactics and solutions for getting (and keeping) your social media on track.
With digital retail evolving, now is the time for car salespeople to ramp up their efforts on social media. We share some of our techniques to help you build rapport with followers and turn them into customers. Kathi offers a FREE VIP Guide to Social Selling - you can grab it HERE.
Then, we share a few of our favorite 80s music shows/venues that impacted our lives. You don’t want to miss this!
Finally, Kathi found a great documentary called: “New Wave: Dare to Be Different.” It’s about the legendary radio station WLIR in NYC and how they broke so many UK bands into the US. Lots of 80s New Wave bands appear and are interviewed. Check it out HERE.