The Proffitt Podcast
Are you thinking about starting a podcast? Launching a YouTube channel? Repurposing your old blog content into something fresh? Hi, I'm Krystal - host of "The Proffitt Podcast." And I'm happy to say you've come to the right place!
Business owners and content creators dream of building a platform where they can connect deeply with their audience, and marketing feels easy. But I also know what it's like to feel confused and overwhelmed.
Join us weekly as we strip down those processes and remove all the overwhelm with new tips, simple strategies, and great conversations with creators like you. Tune in to hear how I help creators start, launch, and market their content confidently. The motto here is, "We all have to start somewhere."
The Proffitt Podcast
Your Podcast Needs a Tagline—Here’s How to Create One That Sticks
What’s the one phrase your listeners instantly associate with you? If you’re drawing a blank, this episode is your reminder of just how powerful a podcast tagline can be. A memorable tagline isn’t just a cute sign-off—it’s the anchor that turns casual listeners into loyal fans.
After hundreds of episodes, I’ve learned that your sign-off can carry real meaning. I’m sharing examples from our community—like Cathy’s heartfelt “Remember, you are not alone,” Reme’s validating “Your story is relevant and worth telling,” and Mike and Mario’s bold “The dopest show in the galaxy.” Each tagline serves a different purpose but helps their podcast stand out and connect.
In this episode, I’ll walk you through three simple exercises to develop your own tagline: finishing the sentence “I want my listeners to remember…,” clarifying your brand promise, and anchoring everything in the feeling you want to leave behind. Your perfect tagline might already be in your natural voice—you just haven’t named it yet.
Plus, having a consistent way to wrap up your episodes makes closing them easier and more impactful. Join us inside Podcasters Connect to share your tagline or get feedback from other creators: krystalproffitt.com/join. Let’s help you craft the phrase your audience will never forget.
🎧 Free On-Demand Training:
Ready to grow your podcast, stay consistent, and finally start monetizing? Watch my brand-new training, The Podcast Growth & Monetization Blueprint: What’s Working Now, and get a sneak peek inside my private community, Podcasters Connect — plus exclusive access to our custom AI podcast assistant!
👉 Watch now: krystalproffitt.com/growth
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
So, after you've been podcasting for 500 plus episodes, it gets a little tricky. Like, what should I talk about next? Like what's a topic that maybe we've covered in the past that needs to be revisited? And that's exactly what we're doing here today. We're talking about taglines for your podcast or your content, what that means. I'm going to give you some specific examples and I have some fun like real life, like podcaster stories to share from this community. So that's going to be really exciting. But if you're like, what the heck is a tagline? Do I need it? How can I create one that will actually work, then this episode is for you. So let's get right to it. Welcome to the Profit Podcast, where we teach you how to start, launch and market your content with confidence. I'm your host, crystal Profit, and I'm so excited that you're here. Thanks for hanging out with me today, because if you've been trying to figure out the world of content creation, me today, because if you've been trying to figure out the world of content creation, this is the show that will help be your time-saving shortcut. So let's get right to it. Shall we Welcome back to another episode? I am Crystal Prophet. If we have not met, I am your content coach and podcast strategist and just all the things that has to do with making your content that much better and creating with confidence.
Speaker 1:And today we're talking about taglines and I want to specifically dive into why taglines matter and why this should be something that, if you've put it off for a while, maybe you've been podcasting for a while, or maybe you're deep into your podcast plans and you haven't really thought about a tagline. That's what today's episode is Like. It's me holding you accountable on the things that you can do with your content. But let's get into why it matters. Like what is a tagline Like? Why does that even matter? Is it just a slogan? Is it just the subtext that you use in your podcast title? Like, what is it? And the way that I look at taglines, I like to think of it as the subtext of the content you're creating. But it's also that thing that you can say over and over and over and over again that when people hear it, they automatically think of you and your content and maybe it encourages them or it inspires them, or it motivates them to push them harder, or whatever your content, that role that it plays in their life.
Speaker 1:That's really the piece that a tagline can be the anchor point that when someone just hears, like, if you hear the words keep it up some of you did it, I know some of you did because I say, keep it up, we all have to start somewhere. That's the tagline that we say around here. It's our motto, it's our mission statement. We could go into so many nuances of what we really call this, but when I say the words keep it up, so many of you just mouth like we all have to start somewhere because you hear it. If you've been around here for the 500 plus episodes that we've recorded, then it's just the thing that we say all the time. So it's important that you have something that is really brand identifying for you and your content and what you're creating. It's something that your audience can relate to and it's easy to remember.
Speaker 1:And then the other piece is just having it be like a mini mission statement. Like, keep it up, we all have to start somewhere, is really just rooted in me being your coach. It's me helping you out. It's a little bit of that like beginner's mentality. If you're trying something new for the very first time, like you're just launching, keep it up, we all have to start somewhere. Or maybe you're monetizing and you're doing your first sponsor pitch and you're like, oh, I don't know what to do. I'm gonna be in your corner in your ear saying, keep it up, we all have to start somewhere. So the way that I've laid out my tagline is really to be a supportive statement that can help anyone, no matter where they are in their journey, and I think that it applies to any listener of my audience, whether it's a email subscriber, it's a podcast listener, it's someone on my YouTube channel, whether it's a email subscriber, it's a podcast listener, it's someone on my YouTube channel, it's someone on Instagram. It's really applicable to my audience as a whole. So those are again kind of the nuanced pieces of why a tagline matters, but I say it all the time in every single piece of content that we sign off on, and that is intentional, that is purposeful.
Speaker 1:But I did something really fun a few weeks ago and I sent an email all about taglines because this topic came up and I realized, oh, we haven't talked about taglines since 2019. It's been a hot minute. It's been a hot minute since taglines were brought up, and I was shocked to see that we've only talked about taglines specifically once on the podcast Whoa, like that was pretty shocking to me. And even on YouTube we didn't have one specifically dedicated to taglines. I'm going to link to some related resources once we get to the end of today's episode about outros and intros and like how to say, like, what are you supposed to say at the end of an episode? All these things. But taglines are just a small piece of that. So what I did is I sent an email to our whole email list and you know thousands of people and I had a few people respond and I wanted to read some of their taglines because I thought they were fantastic. So thank you so much to the people that responded. If you are on our email list and you want to get a shout out for your tagline in the future, then send me an email. Crystal, at crystalprofitcom. You can send it to me on Instagram. I love giving all shout outs. It's so much fun for me and I love featuring your content. So, kathy, we're going to come to you first.
Speaker 1:So Kathy has the Caregiver Cup podcast and her tagline. She has a few and this is what she said. Remember, you are not alone. How powerful is that If you're listening to something, and I I know her subject matter is all about caregivers and people that are taking care of others, whether it's a loved one, it's a spouse, it's a parent, it's a sibling. Loved one is such a general topic, or a general identifier, I should say. And so they're in the trenches of really hard things, probably every day, and having Kathy say to them in an episode remember, you're not alone, I mean it's so touching, it's so uplifting to have that as a part of something that she says all the time as part of her tagline.
Speaker 1:Then she said another one is remember, when you fill your cup first, you can show up as your best self. So again, this isn't like a big declarative statement of like, if you do this she'll change the world, or you know you have to do this every single day, like it is a piece of words, a piece of words that doesn't even make sense. It is a piece of what maybe Kathy would use as like her larger branding for her content, and it's something that's a subtle reminder. One you're not alone, right? The first one. The second one is you have to fill your cup first to show up as your best self. So it's her way of showing support to her audience, that that she gets them, she understands them, she knows what they're going through. And it's just a way for you to elevate yourself in Kathy's instance, right as the go-to expert, as the go-to support system, as the person that can help them that they're gonna turn to. Because, again, kathy could just do here's how to be a great caregiver Five steps to be your best self and then that's it. It could be very cut and dry, black and white, but I think that her tagline and her way of relating to her audience is that bridge to get them from like oh, I go to Kathy's podcast just for information to. Kathy understands me, she gets me and she's that gentle reminder that I need that I'm not alone, I'm not doing this by myself and I need to take care of myself and fill my cup first so that I can be a better support system for those that I'm caregiving for. So again, I would kind of went like on a deep dive on Kathy's because I do. She's been in our community since, I wanna say, 2000,. Not 2000, 2020 or 2019. I always, like I get those dates mixed up, but it's been a minute. So Kathy is a longtime member of our community and I just love the things that she's doing.
Speaker 1:But, speaking of community members, we also have Remy. So Remy was recently on the podcast. If you have not listened to that episode, go check it out. But she has a podcast called who Cares About my Story and I want you to go check this out and we're going to link to everybody's podcast that we're mentioning here today.
Speaker 1:But she says and I really I really really love this it says your story is relevant and worth telling. Again, so simple your story is relevant and worth telling. Now, what does this immediately tell me about Remy's audience? This tells me that there is a part of them that maybe the story that they're telling themselves is their story isn't relevant, or maybe they're struggling. They're like well, my story isn't great, it's not this big Hollywood production story that's going to be news and noteworthy. Maybe it's kind of plain or maybe it's just okay. No, she's reiterating your story is relevant and worth telling.
Speaker 1:So I feel like the tagline in this instance again is that boost of confidence that maybe someone needs when they're listening to her podcast, and it's that, hey, you matter. That's what she's saying, and that might sound weird if she just said every time. Like you matter, you matter. That might be something that could work for someone's content, but for Remy, she is saying you matter in a different way. Your story is relevant and worth telling, and hearing that over and over again, I think, would be very encouraging to her audience. And so I just I love this so much and I think that it really empowers listeners and really just affirms that you're on the right track. So it's a great example of the mission, of what she's trying to do, meeting the message that she's sharing. So thank you so much again, remy, for sharing yours.
Speaker 1:And then I got a fantastic email from Mike and Mario. So this was really fun. I love it when I hear from folks that I haven't heard from on our email list really fun. I love it when I hear from folks that I haven't heard from on our email list. So their show is called who you Got with Mike and Mario, and it's the dopest show in the galaxy. That is the tagline and I love it. I love it so much. The dopest show in the galaxy. Like it's not just the world, like it is the galaxy. So I love the boldness of this statement.
Speaker 1:I think it's super fun and I think it's one of those that it doesn't have to be deep and reflective and like fully, like you know, oh, we're making, we're trying to make this point or I'm trying to coach people, or I'm trying to do this Like it's going to be adaptive to everyone's title, audience, topic, like all those things, right, all of those nuances are at play, but the fact that they kept it Mike, mario, like you know, congratulations. I think this is fantastic, the dopest show in the galaxy. I just, I love it so much and I'm thinking of like sparkles and like stars and all kinds of things, like the fun play on words that you could do with this. But again, I wanted to share some examples, like I shared mine. Keep it up, we all have to start somewhere. I feel like mine, kathy's and Remy's are all more of that, like coaching, mentality or encouragement. And then Mike and Mario, they're just owning it. They're like y'all, this is the dopest show in the galaxy Period. The end Fun, simple, creative. So I think this is one of the things.
Speaker 1:I don't want you to overthink this. If you don't currently have a tagline, I want you to just think about what's something that you can say or, this is even better. What is something that you say to your listeners if you see them in person or you communicate with your customers or your community? I used to and this is actually I think I told this story in the original taglines episode, but I'll go into detail now because it's relevant, it's important. Whenever I came up with my tagline, I was like, okay, I hear all these other podcasts and they all kind of have their like sign off, like the thing that they say, no matter what, every single episode, whether it's a YouTube video or it's a podcast episode, they say the same thing. And I thought what is mine, what is my tagline? And then I thought, well, when I'm coaching people or encouraging people, like keep it up and keep it up, keep it up.
Speaker 1:And this actually came from my husband and I. We were talking about how, growing up, we heard the words good job, like good job, great job, you're doing great, like all of these things. And we wish that someone would have told us in those moments, instead of like good job, pat on the back to keep it up, because it's one thing to feel like good job, it feels kind of like an end, it's the sign off, like okay, keep it up or not keep it up. Good job Done, that chapter's closed. But actually it's good job that chapter's closed, but the other one is opening, like you're not done with your race. This is a marathon, not a sprint. So, yes, you finished your 17th mile, but you still have so many more to go. So keep it up, keep going, keep like you're doing a great job, but keep going. And that's where Keep it Up came from.
Speaker 1:And then we All have to Start Somewhere. Really came from wanting to talk to beginners in the very beginning of my journey and I wanted to have that connection of like we all have to start somewhere. It's like we all started zero. I was hearing this a lot in the industry at the time of everyone starts with zero followers, zero email list, zero paying customers, like it was the mentality of zero, zero, zero and I was like I don't really like the term zero to include that in my tagline, but I do like the idea of starting Like we all have to start somewhere. And that really goes deeper into the psyche of like where is your somewhere Like? Is your somewhere like? Drawing your like podcast episodes? Sketching it out on a whiteboard, is it? You know, drafting something in a Google Doc? Is it talking about it to one of your friends and family? And like that is so. It's such a nuanced thing that it could mean it's a spectrum. It could mean a million different things to a million different people. But it was also applicable to people when they were talking to me and telling me about their struggles and tell me about this and they're like I've done this, but I haven't done that and it's not good enough, and they were doubting themselves and I'm like, hey, keep it up, keep it up, we all have to start somewhere. And I'm like, hey, keep it up, keep it up, we all have to start somewhere. I actually said it to people in person and that's where I was like, oh, this is relevant to say on the podcast.
Speaker 1:So think back to times when you've had engagements with your audience directly your customers or the audience that you want to serve and ask what is the thing that you would tell them. So let's actually get into this real fast. So how to create a tagline? So here are a few exercises that I want you to go through if you've never created a tagline, or you want to update the one you have. You don't love it or you're just like it's been a second since we've done this, so let's just try it, let's see what can happen.
Speaker 1:So the first exercise I want you to finish the sentence I want my listeners to remember blank. What do you want your listeners to remember about your podcast, about your YouTube channel, about the content that you're creating? What do you want them to remember? And I'm like I'm leaving space here. I'm actually not because it's like it's a bad idea to like just have a bunch of silence on here, but if you need to pause, like pause this and actually do a journaling exercise or open your voice memos app on your phone and then say what do I want my listeners to remember? What do I want my audience to take away from every single episode, regardless of the topic, right? Regardless of the topic, because you're going to say this every single time, whether it's solo, whether it's an interview, whether it's a promotional episode or whether it's just like straight informational, like you're going to say this every single time. So what do you want your listeners to remember?
Speaker 1:Then the next one is borrow from your brand promise. Do you have a brand promise? If you've never done this exercise before, then I encourage you to go to ChatGPT and have it help you, but how do you want to help people, or what do you want to help people do? And for us, then, one of our other taglines is creating with confidence. I want you to create with confidence, because it's one thing just to show up here and tell you how to create something right, but it's a whole level deeper when we talk about creating with confidence, or having fun while you're creating, or not burning out, like all of these things live under the umbrella of creating with confidence. So what do you help people do? What is the thing that you help people do? And again, if you need to ask Chagib T, you can have a prompt that says I'm trying to develop my tagline for my podcast and I want to use my brand promise, but I don't really have a brand promise. Help me come up with that. Help me come up with both, like you can go back and forth on the prompting with it.
Speaker 1:But the last exercise that I want you to think about is anchoring everything into a feeling. What is that feeling? What do you want people to have? Do you want people to feel safe? That's how I felt when I read Kathy's. Remember you're not alone. Remember when you fill your cup first, you can show up as your best self. That feels safe and that feels very empowering. It feels very uplifting and motivational. For someone that may be in a headspace it's a little challenging, maybe they had a rough day so I love that so much.
Speaker 1:What about remedies? Anchoring it into a feeling your story is relevant and worth telling. That feels like validating. That's the feeling that I have when I read Remi's. That's a validating feeling. It's like, oh yeah, like I'm worthy, I'm enough. Those are the words that come to mind when I read Remi's. And then for Mike and Mario's, the dopest show in the galaxy, y'all. That's just fun, that is so fun. So what is that feeling that you want someone to have when they listen to your show and consume your content?
Speaker 1:Because I think that again, I'm going to link to some of the related content that we've done previously about intros and outros. You could go listen to some of that. That, I think, will be really helpful for you to think about the nuances of okay, how do you want someone to feel? How do you wrap things up? This is actually a good, a great segue, because people will.
Speaker 1:When they ask me about outros. They're like I don't know how to finish my episodes, like I don't. I don't know what to say at the end. If this is you, you need a tagline, you need a tagline. I don't question what I'm supposed to say at the very end of every single episode. I just know, okay, I'm going to wrap it up to this point and then I'm going to say keep it up, we all have to start somewhere.
Speaker 1:So, if you've been trying to figure out a way to easily end all of your episodes, all of your content, you need a tagline and you need to figure out what is that thing that you're going to leave people with. What are they going to hear the last thing before they turn their phone off, or before it goes to the next episode, or before they? You know, youtube refreshes and puts another piece of content in front of them. Like, what is that thing? What is that very last little nugget of wisdom that you're going to leave them with? Because that will be the thing that sticks with them as they go forth into the rest of their day and whatever it is that they're doing in their everyday life. So all of that to say is that's how you really create a tagline and you can always change it later, like this is again I say this all the time that there are no rules in podcasting.
Speaker 1:There's not. If someone tells you that there are, run the other way, because there are guidelines for what you can do, but I'm a firm believer that there are no rules in podcasting. There are just ways for you to show up, show up well, create with confidence, get it done and keep moving forward without burning out and overthinking every single little decision. So I am going to link to some resources and I'm actually going to call out what their names are, because I think that this is going to encourage you to go check them out. I want you to go check these out. So, best podcast intro and outro examples Use these for interviews. So, specifically for interviews. This is one of my top viewed YouTube videos of all time, so it's popular for a reason. It's really, really helpful.
Speaker 1:The next one is how to create a podcast outro. This is a podcast format. Specifically. Then, podcast outro examples use these three for your show. So, if you're like Crystal, just tell me exactly what options I can go to that one. There's three specific options that I'm giving you, so go check out that one how do I create my podcast? Outro If you're at the very beginning stages and you have no idea what to do, where to get started, that's a great one for you. And then my oldie but goodie, the one that I created in 2019, podcast tagline how to create yours. That is gonna be just the older version of what this episode was today. So if you wanna go check that out, we're gonna link to all of that.
Speaker 1:But I wanna close today with talking about why taglines are so powerful. They're simple. They're so simple. I bet you can think of so many brands are so powerful. They're simple. They're so simple. I bet you can think of so many brands, so many podcasts, youtube channels, like all these different people that you follow, brands, that you follow companies, organizations, that you know their tagline and you don't even have to say it. You can just hear something about that brand and, like, when I see the Nike Swoosh, I just think, just do it, just do it. I don't even, I don't even have to read the word, I can just see the swoosh. I don't have to see anything else. I'm like, oh yeah, just do it, dang it. Like it's that okay. It's that encouragement that I need like kicking the butt, like I need to go back and work out or I need to go and do something for my health and fitness.
Speaker 1:But I think that looking around at other brands and how they have influenced you on a regular basis, just take a pause today, maybe as soon as you're done listening or watching this, just think about how impactful taglines and brands are on your everyday life and realize you can have that same impact on your audience. You can. It's not just reserved for the billion million dollar brands. You can have that same impact on your audience. You just have to start with a simple tagline and a clear message that really conveys who you are Like. Why should they keep showing up? I hope that when people listen to my content, they're like Crystal's going to be motivating, at least at the end of the day. I know that she's going to tell me to keep it up. We all have to start somewhere, and maybe that's all you need for me and that's okay. I am happy to provide that to you every single week and give you that little piece of encouragement.
Speaker 1:But the other piece is go check out your intro and outro, like is that something that we need to have a conversation about. If you're watching on YouTube, let me know if you have questions about your intro, your outro or your tagline. This is something that so many of us kind of set and forget at the very beginning of creating our podcast. But maybe it's been a quarter of the year already and you're like do I still love this? Maybe it's been two years and you're questioning do I still love this? Do I need to change this up? Do I need to say things differently?
Speaker 1:I changed my outro a little bit ago, actually, when Apple Podcasts switched from subscribe to follow and some of the other apps like it's not just the subscribe button that you hit everywhere. Sometimes it's follow, sometimes it's subscribe, sometimes it's learn more, like you have to adapt your language based on what your audience is going to do. Otherwise you're going to sound outdated and out of touch with things. So I now say follow or subscribe wherever you're listening and watching today, because we have a podcast. We also have YouTube, so it's really relevant just to keep it up and revisit this from time to time. So revisit your intro, revisit your outro. Do you still love it, do you not? Let us know in the comments and we can have more conversations about both of those topics.
Speaker 1:But the other thing is is I encourage you to share your tagline in Podcasters Connect. We'll put a really fun post for today's episode specifically in Podcasters Connect so you can share your taglines. If you have not joined us, you can join our free community as a free member or a premium member. If you want access to monthly coaching, you want me to audit your content and look at what you're doing, then go to crystalprofitcom forward slash, join to access the plan that works best for you. But the last thing that I'll say is if you're looking to refine your message and think about what else can be done for your podcast this year like, what can I do to step up my game in 2025? If you have not solidified a really good tagline or one that you're happy with for now, I encourage you to start there. It's a simple, small exercise that you can do that can make a very big impact on your audience later.
Speaker 1:That. I mean they'll quote you in places. I've actually had people tell me they're like well, I quoted you or I mentioned you. I gave you a shout out in my podcast the other day because I love that you always tell us keep it up. We all have to start somewhere, and it's so special and those moments wouldn't happen had I not started saying the same thing over and, over and over again. You'll get sick of saying it, and that's kind of the point. You should get sick of saying it, but your audience won't get sick of hearing it, and that's how you know you've landed on a really impactful message. But that is all I have for you today.
Speaker 1:So make sure you hit that follow or subscribe button wherever you're listening and watching today, send us your tagline Like. Send it to me on Instagram. I'm crystalprophetx on Instagram. Reply to one of my emails. I would love to hear from you because it's so fun giving all shout outs and speaking of. I wanna give another shout out to Kathy, remy, mike and Mario. Thank y'all so much for submitting your taglines. If you want to be featured in an upcoming episode, please reach out to me. I would love to chat about ways that we can feature your content, and we do special promos inside Podcasters Connect to get you promoted on the podcast anyway. So another reason to join us there. But that's all I have for you today. So, as always, remember, keep it up. We all have to start somewhere.
