The Proffitt Podcast
Are you thinking about starting a podcast? Launching a YouTube channel? Repurposing your old blog content into something fresh? Hi, I'm Krystal - host of "The Proffitt Podcast." And I'm happy to say you've come to the right place!
Business owners and content creators dream of building a platform where they can connect deeply with their audience, and marketing feels easy. But I also know what it's like to feel confused and overwhelmed.
Join us weekly as we strip down those processes and remove all the overwhelm with new tips, simple strategies, and great conversations with creators like you. Tune in to hear how I help creators start, launch, and market their content confidently. The motto here is, "We all have to start somewhere."
Episodes
549 episodes
Taking a Break
Stepping away from something you've built for over seven years isn't easy. After 500+ episodes and countless hours behind the microphone, I've made the difficult decision to take my first-ever break from this podcast for the remainder of 2025.<...
Behind the Mic: Honest Answers to Your Content Creation Questions
What happens when you actually reply to my welcome emails? Your questions might turn into an entire podcast episode! That's precisely what happened when a new subscriber sent in some thought-provoking questions about content creation that I kne...
Viral Video Success Without Fancy Editing
One creator's journey from consistent posting to viral success demonstrates what's possible when you adopt a long-term approach to content creation.Amy Connell recently shared her YouTube success story, in which her video on lifting weig...
3 Time Management Tools to Avoid Podcast Burnout - My PM25 Talk
Feeling like your podcast is sucking the life out of you? You're not alone. The real problem isn't that you don't have enough time—it's that you're not protecting the time you have for what truly matters.As someone who has published ove...
Podcast Movement 2025: What I Learned Speaking and Why Practical Advice Beats Flashy Growth Stats
Ever wonder what really happens behind the scenes at industry conferences? I'm pulling back the curtain on my Podcast Movement 2025 experience, and honestly, some of it might surprise you. From the uncomfortable headphone situation to the talk ...
Email Marketing for Content Creators: 5 Mistakes Killing Your Open Rates (And How to Fix Them)
Are your emails getting lost in crowded inboxes? After years of helping creators leverage their podcasts and YouTube channels to build thriving email lists, I've identified five common mistakes that can drastically hurt your open rates and conn...
How to Prepare for a Conference Presentation as a Speaker
Preparing a knockout conference presentation doesn't happen by accident. It's a deliberate process that most audiences never see—until now. Join me for an exclusive behind-the-scenes look at my preparation journey for Podcast Movement 2025, whe...
Preventing Content Burnout: 3 Mistakes That Drain Creators and How to Avoid Them
Feeling burned out with content creation? You're not alone. Many creators face exhaustion and frustration, often due to three key mistakes.First, poor planning can overwhelm you. Implementing the PREP'M Method (Plan, Record, Edit,...
"Help! I Recorded My Intro But Can't Record Episode One"
The dreaded publish button. That moment when your finger hovers over the keyboard, second-guessing everything you've created. Sound familiar?Today, I'm walking and talking about the universal fear that plagues nearly every conten...
AI, Parenthood, and Authentic Business
When I hear tech visionaries claim that AI will replace human connections, I can't help but notice an important fact they often overlook: our evolution has been shaped by togetherness and communication. In this conversation, Joe exp...
Building Consistent Creators Through Community, a Message from Kit Studios
The magnetic pull of being in rooms with inspiring people can transform your creative journey. After recording in Nathan Barry's podcast studio in Boise during Craft and Commerce, I reflected on how proximity to motivated creators fuels success...
Behind the Scenes of Successful Affiliate Marketing
Have you ever wondered how successful course creators built their empires? It often comes down to strategic affiliate partnerships rather than just clever marketing or hefty ad budgets. Laura Sprinkle, founder of Rootabl and former affiliate ma...
The Power of Showing Up: Mastering the Art of Solo Content Creation
Want to know how I've created over 1,500 podcast episodes since 2018? The secret lies in mastering solo content creation—a skill that's widely underestimated but extraordinarily powerful when done right.From 2020 to 2023, I produced a d...
Business for Sale: A Recovering Perfectionist's Guide to Adventure
Hannah Soto shares a powerful truth that resonates with many creators and entrepreneurs: "The year I hit 2 million was the year I was the most miserable." This striking confession sets the tone for a meaningful discussion about prioritizing gro...
Behind the Scenes at Craft and Commerce 2025
"Kit just blew my mind!" I'm coming off my third consecutive Craft and Commerce conference in Boise, Idaho. This annual gathering, hosted by Kit, brings together influential creators in the economy for a unique experience of genuine mastermindi...
Proven Strategies to Grow Your Business with a Podcast (Even If You’re Starting Small)
What if securing professional opportunities is less about networking and more about being a decent person? In a conversation with Lisa Cooper Ellison, a trauma-informed writing coach and host of the "Writing Your Resilience" podcast, we explore...
How to Become the Best Digital Marketer with 2 Essential Frameworks
Many business owners experience frustrating plateaus due to a misunderstanding of how their business operates. If you've been creating content without a clear direction or struggling to achieve results despite consistent effort, you're not alon...
Finding Your Voice Takes Time, Not Perfection
Finding your authentic voice as a content creator can be challenging, but Dan Woerheide's journey offers valuable insights. After launching several podcasts since 2019, he discovered his true calling after recognizing that speaking was easier f...
How to Succeed in Digital Marketing: Lessons From 20 Years
After 20 years in marketing, I'm sharing exactly what I would do differently if I were starting over today in 2025. These three fundamental strategies will help you stand out in the digital marketing landscape and achieve sustainable success wi...
Why Do Podcasters Ignore Repurposing?
Have you ever wondered how those super-successful content creators seem to be everywhere at once? They're not superhuman content machines—they've mastered the art of repurposing.Most podcasters are sitting on a goldmine of content but f...
Why Do Podcasters Ignore Systems & Workflows?
Ever wonder how some content creators maintain a relentless publishing schedule without burning out? It's not superhuman discipline or mysterious productivity hacks—it's all about systems and workflows. After recording over 1,500 po...
Why Do Podcasters Ignore Monetization Until It’s Too Late?
Have you been putting off monetizing your podcast because you're "not big enough yet" or afraid of sounding salesy? You're not alone—and it's costing you more than you realize.After creating over 1,500 podcast episodes since 2018, I've ...
Why Do Podcasters Ignore Their Data?
Staring at your podcast numbers can feel like facing a report card for a test you didn’t study for, and many creators share this experience. Whether you have millions of downloads or are just getting started, those metrics can feel personal. Bu...
Why Do Podcasters Ignore Their Audience?
Is your podcast growing as quickly as you'd like? If not, you might be overlooking the most powerful growth engine available to you—your existing audience. In this eye-opening episode, I tackle the surprisingly common tendency among podcasters ...
Your Podcast Needs a Tagline—Here’s How to Create One That Sticks
What’s the one phrase your listeners instantly associate with you? If you’re drawing a blank, this episode is your reminder of just how powerful a podcast tagline can be. A memorable tagline isn’t just a cute sign-off—it’s the anchor that turns...