The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
How to optimize your YouTube content using Machine Learning with Charles Weill from Creator ML
The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Check out electrify.video.
In this episode Ian speaks with Charles Weill from CreatorML.com. On this show you will get to hear Charles's take on:
- What’s more important for the success of a YouTube video - Click Through Rate (CTR) or Average View Duration (AVD)?
- How to optimise your thumbnails and titles
- How to double the views of your old YouTube videos!
Charles's analysis comes from using machine learning to crunch millions of data sets in a way that’s never been done before! You're guaranteed to learn something new in this episode.
If you want to save $20 on the first month's subscription of CreatorML then join here with this discount code https://creatorml.com/?via=ian
You can find Charles on Twitter here @CharlesWeill