The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
Latest Episodes
How Anyone Can Create a Hit Series with AI (No Experience Needed)
Now anyone can now build a binge-worthy series from scratch.In this episode of The Business of Creators, Ian Shepherd sits down with Angela Yu to explore how AI is revolutionizing storytelling—and unlocking a new era where anyone can cr...
Why Most AI Content Is Useless for Brands (And How to Fix It)
Most AI-generated content looks impressive — but almost none of it is actually usable for real brands.In this episode of The Business of Creators, Ian Shepherd sits down with Simon Davis, founder of SecretSauce, to explore how his AI-na...
Why Brands Are Missing Out on YouTube (And What It’s Costing Them) with Larray and Andrew Graham
Are brands making a massive mistake by overlooking YouTube?In this episode of The Business of Creators, Ian Shepherd sits down with creator Larray and CAA talent agent Andrew Graham to unpack why Fortune 500 brands have shifted budgets ...
How Smart Creators Are Turning Influence Into Equity with Jeff Frommer from OWM
What if the creators promoting your brand didn’t just get paid, but actually owned a piece of it?In this episode of The Business of Creators, Ian Shepherd sits down with Jeff Frommer, founder of OWM, to break down why the future of the ...
From YouTube Channel to Media Company: Inside Smosh’s Business with CEO Alessandra Catanese
Smosh didn’t just survive two decades on YouTube, it rebuilt itself into a premium comedy company, and this episode breaks down exactly how they did it. In this episode of The Business of Creators, host Ian Shepherd sits down with Alessandra Ca...