The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
Latest Episodes
Inside HubSpot’s Media Machine with VP of Media & Content Jonathan Hunt
HubSpot has built a media company inside its software business — powered by creators, YouTube, newsletters and AI, and reaching 50 million people every month.In this episode of The Business of Creators, Ian Shepherd speaks with Jonathan...
The Podcast Playbook for 2026 | AI, Video & Community Explained by Kendall Breitman from Riverside
Podcasting is changing faster than ever—and the creators who adapt now will have a massive advantage. Check out Riverside 2.0 at https://creators.riverside.com/BusinessOfCreators In this episode of The Business of Creators, Ian She...
Circle's Eclipse Is The Biggest Creator Economy Product Launch Of 2026
The future of the creator economy isn't content—it's something much bigger. In this episode of The Business of Creators, Ian Shepherd sits down with Sid Yadav, Founder and CEO of Circle, to explore why the future of the creator economy is shift...
How Instagram Helped This VC Find Billion-Dollar Startups - With Marshall Sandman from Animal Capital
Most VCs hide behind pitch decks and private networks — Marshall Sandman is building a venture fund on social media, one daily post at a time.In this episode of The Business of Creators, Ian Shepherd sits down with Marshall Sandman, fou...
How Anyone Can Create a Hit Series with AI (No Experience Needed)
Now anyone can now build a binge-worthy series from scratch.In this episode of The Business of Creators, Ian Shepherd sits down with Angela Yu to explore how AI is revolutionizing storytelling—and unlocking a new era where anyone can cr...