The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
Meet the Creators Shaping the Future of Gaming - Inside the World of Professional Modders
Get ready to level up your knowledge of the gaming industry's hottest trend - in-game content creation! Join us as we dive into the world of Overwolf, where passionate gamers are turning their modding skills into cold, hard cash.
In this latest episode we have not one but two guests. We welcome Shahar Sorek, CMO of Overwolf - the powerhouse platform revolutionizing user-generated content in gaming, and Sean Philip van Zyl, aka Garuga123 - the mod maestro behind some of Ark's most popular prehistoric additions. We discuss
- An insider's look at the booming creator economy in gaming - from Minecraft to GTA, and how Overwolf is aiming for a billion-dollar payout to creators by 2030.
- The art and science of mod-making as Gurugo123 shares his creative process and the challenges of balancing passion with profitability.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit our new website at electrify.video.
Please subscribe to this show for more interviews from industry leaders shaping the Creator Economy.