The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
Financing bigger projects through fan investment with Josh Reader, CEO of CreatorCut
In this episode, we're joined by Josh Reader, CEO of CreatorCut, a company helping creators finance and produce bigger projects through fan investment. Josh shares his journey from traditional media at AMC Networks to the creator economy, and discusses how CreatorCut is empowering creators to own their intellectual property while unlocking the financial power of their fan communities.
Key takeaways from this episode:
- CreatorCut helps creators finance projects by selling equity to their fans, aligning fan passion with creator success and providing a new funding model for larger-scale content.
- Josh is currently focused on comedy, food, and travel genres, working with creators to develop series concepts that can translate to connected TV platforms.
- The creator-fan relationship is paramount - creators are extremely protective of their fan communities, prioritizing fan impact even above monetization when considering new opportunities.
Listen in as Josh shares insights on bridging traditional media and the creator economy, and his vision for empowering creators to take their content and careers to the next level.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.