The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
The Future of Creator Revenue with Lucy Guo, CEO of Passes
In this episode, we sit down with Lucy Guo, the innovative founder of Passes, a platform revolutionizing the creator economy. Lucy shares her insights on how Passes is empowering content creators to build sustainable businesses and forge deeper connections with their audiences. From the platform's unique focus on direct messaging to its expansion into college sports, Lucy offers a fascinating glimpse into the future of content monetization.
Three Key Takeaways:
- Direct Fan Engagement is King: Lucy reveals that the majority of creator revenue on Passes comes from direct messages and subscriptions tied to DMs. This highlights the importance of personal interaction in building a loyal, paying fanbase.
- Diversification is Crucial: Passes is helping creators move beyond traditional brand deals to more reliable income streams. Lucy emphasizes that many creators now derive 80-100% of their income from the platform, underlining the importance of diversified revenue sources.
- Consistency Drives Success: For aspiring creators, Lucy's advice is clear - consistency is key. Daily content creation, especially on platforms with high discoverability like Instagram Reels and TikTok, is crucial for growth and success.
Listen in as Lucy discusses Passes' partnerships with top athletes, upcoming features like their marketplace, and her vision for creating "unicorn creators" in the evolving digital landscape. Whether you're a content creator looking to monetize your passion or simply interested in the future of digital entrepreneurship, this episode offers valuable insights into the changing face of the creator economy.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.