The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
10 Million Subscribers By The Age Of 21 With Jordan Barclay aka EYstreem
In this episode of we sit down with Jordan Barclay, better known as EYstreem - a 21-year-old YouTube sensation who has amassed over 10 million subscribers. Jordan takes us on a fascinating journey through his career, from his early days as a young content creator balancing school and YouTube, to building a thriving media company with multiple channels and nearly 100 team members.
Jordan shares insights on:
- Diversifying content across multiple YouTube channels
- Building and training a team for the creator economy
- Using data analytics and audience psychology to drive content strategy
- The future of the creator economy and the impact of AI
Whether you're an aspiring creator or a seasoned entrepreneur, Jordan's story offers valuable lessons on turning passion into a sustainable business in the digital age.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.