The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
How OnlyFans creators are making millions with AI featuring the CEO of SuperCreator
OnlyFans creators are emerging as leaders in the adoption and integration of AI! These innovative content creators are leveraging AI to transform their operations, enhance audience engagement, and redefine the boundaries of personalized content delivery.
In the latest episode of the Business of Creators our guest is the founder and CEO of SuperCreator, a company at the forefront of developing AI tools for content creators. We'll explore how AI is transforming the way OnlyFans creators engage with their audiences, manage their content, and scale their businesses.
Here are 3 takeaways from the episode
1. AI-powered tools are emerging to help content creators manage and scale their one-on-one interactions with fans, potentially transforming how creators engage with their audience.
2. The creator economy is shifting towards more personalized, niche content experiences, with AI enabling creators to provide tailored interactions at scale.
3. Data shows that a small percentage of top fans (around 15%) often account for the majority of a creator's revenue (up to 80%), highlighting the importance of identifying and nurturing high-value relationships.
Whether you're a content creator, a tech enthusiast, or simply curious about the future of digital media, this episode offers valuable insights into how AI is reshaping the creator economy.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.