The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
How to create content for a Gen Z audience with Pubity Group
Join us as we dive deep into the incredible journey of Kit Chilvers and Iyrah Williams, the young British entrepreneurs behind Pubity Group. Discover how these two teens turned their passion for football memes into a global social media phenomenon reaching billions of views per month!
Key Topics:
- How Pubity Group started from humble beginnings in 2014
- Building a Gen Z-focused social publishing empire
- Partnering with major brands like Subway, GymShark, and Hinge
- The secret sauce: data-driven content strategy and community engagement
- Future plans for expansion in the US market
Learn from these social media masters about:
- Identifying trends and understanding algorithms
- Building engaged online communities
- Turning social media audiences into sustainable businesses
- Creating authentic branded content that resonates with Gen Z
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.