The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
Discover how SMS marketing is transforming the creator economy with Subtext
Mike Donoghue, CEO of Subtext, about the power of text message marketing for creators, influencers, and brands. Learn how SMS subscriptions are outperforming traditional social media and email marketing strategies.
Key Topics:
- SMS marketing vs social media algorithms
- Text message engagement rates (98% open rate!)
- Case study: Creator earning $500,000/year through SMS
- How music labels use text messaging for fan engagement
- Building an owned audience with SMS subscriptions
You'll discover:
- Why creators are switching to text message marketing
- How to monetize your audience with SMS subscriptions
- Techniques for creating high-value SMS content
- The future of creator-audience relationships
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.