The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
Why Blockchain Could Matter More To Creators Than Social Media with Harry Horsfall
We dive into the future of Web3 with Harry Horsfall, CEO of Flight3, as he explores how blockchain technology is revolutionizing the creator economy. From Bitcoin's parallel with 1997's internet adoption to groundbreaking developments in NFTs and digital communities, discover why we're just at the beginning of the Web3 revolution and what it means for creators, brands, and entrepreneurs.
Key Takeaways:
- The shift from Web2 to Web3 enables creators to own their data and receive direct micropayments
- Major brands like Manchester United are already leveraging Web3 for fan engagement through digital collectibles
- UK regulatory frameworks need updating to balance consumer protection with innovation
- Flight3's recent Zebu Live event attracted 4,000 attendees from 40 countries, highlighting growing institutional interest
- Regulatory clarity, not technology, remains the primary barrier to mass adoption
- Community building remains crucial but requires authentic long-term engagement rather than short-term token sales
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.