The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
What's Going On At Donut Media? New Talent And New Products With New Editor In Chief Nolan Sykes
In this exclusive interview, Nolan Sykes, Editor-in-Chief of Donut Media, shares insights into the channel's journey, challenges, and exciting future. Discover how Donut is navigating industry changes, embracing new talent, and launching innovative products like Real Mechanic Scrub. Learn about the impact of recent departures, the importance of authenticity, and the future of automotive content creation.
Key Takeaways:
- Learn how Donut Media is adapting to industry shifts and the departure of key talent.
- Discover the channel's focus on informative content, personal connections, and relatable builds.
- Hear about the process of bringing in new talent like Tristan Kim and Stephanie Gutierrez.
- Get insights into the development and launch of Real Mechanic Scrub.
- Explore the channel's vision for the future, including live events and short-form content.
- Get Nolan's perspective on AI's impact on automotive content creation.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.