The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
From Rap Stars to Minecraft Moguls featuring Iggy Azalea and more
Over the last 3 years we have interviewed some amazing guests on The Business of Creators podcast. As we reach the end of 2024, we have compiled a number of compilations with some of the best bits from our interviews.
This one features exclusive interviews with:
- Iggy Azalea: Hip-hop icon turned creator economy trailblazer
- Megan Lightcap from Slow Ventures: Insider scoop on creator investments from Slow Ventures
- Alexis Nikole aka The Black Forager: Unearthing success in niche content
- Melvin Hedlund, Founder of Senior Studios: Revealing how top YouTubers monetize Minecraft
Learn how established artists pivot, investors spot talent, and niche creators thrive. Uncover the secrets behind authentic content and gaming empires.
Whether you're a budding influencer or curious about the creator economy, this episode is packed with insights you can't miss!
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.