The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
This is how you make millions selling digital courses with Kyle Scott from Thinkific
In this episode of The Business of Creators, Ian Shepherd sits down with Kyle Scott, GM at Thinkific and former NBC producer, to explore the booming Expert Economy—and how creators and professionals alike can build real businesses by monetizing their expertise online.
What you’ll learn in this episode:
- What the “Expert Economy” is—and how it differs from the traditional creator economy
- Why subject matter experts (including doctors and lawyers) are turning to Instagram and LinkedIn to drive leads
- Kyle’s proven framework for positioning and pricing a digital product or course
- The biggest mistake creators make when launching a course—and how to avoid it
- How AI is making it easier than ever to get started with content, community, and monetization
- The key metrics (like LTV to CAC) that determine whether your course will be profitable
- Why transformation sells more than information—and how to frame your offer around that insight
Whether you're a creator, coach, consultant, or just curious about launching a digital product, this episode is packed with insight, examples, and practical strategies you can use today.
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.