The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
How Creators Launch Million-Dollar Products | Warren James CEO Reveals All | CREATOR COMMERCE S1E1
Launching merch? Start with a .store domain. Top creators like MrBeast, Dude Perfect and IShowSpeed use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc3
In this episode of The Business of Creators, Ian Shepherd speaks with Saurabh Shah, CEO of Warren James, the powerhouse behind premium product launches for creators like Hassan Piker, CallMeChris, Brittany Broski and Mythical Entertainment.
Whether you're a creator, entrepreneur, or investor, this episode is your complete playbook for turning content into commerce.
What You’ll Learn:
- How Warren James helps creators develop custom, high-quality products beyond just hoodies and tees
- Why unique storytelling, community insights, and creative risk-taking lead to sellout launches
- How they use data, AI, and “art meets science” to predict merch success before launch
- Why product-market fit, not just audience size, drives real sales
- Go-to-market playbooks: Teasers, drops, bundles, and viral campaigns
- Pricing strategies based on audience segmentation and feedback loops
- How creators are building food, plush, comic book, and retail brands—not just merch
- The role of sustainability, sourcing, and real-time feedback in long-term brand building