The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
How Miss Excel Built a Multi-Million Dollar Course Empire from TikTok | CREATOR COMMERCE S1E2
Launching your own store? Start with a .store domain. Top creators like MrBeast, Dude Perfect and IShowSpeed use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc5
What if a TikTok video could change your life? In this episode of The Business of Creators, Ian Shepherd talks to Kat Norton, better known as Miss Excel, about her incredible journey from corporate consultant to multi-millionaire course creator. Kat shares how a single idea—sharing Excel tips on TikTok—evolved into a business that now serves over 25,000 customers with 12 digital courses and a team of 17.
Topics Discussed:
- How Kat started Miss Excel as a “secret” TikTok account
- Going viral and landing her first corporate client within days
- Building and launching her first Excel course in just one week
- Using webinars and bundles to scale into a multi-million dollar business
- The role of intuition, mindset, and manifestation in her growth
- Hiring and scaling a remote team
- Her creative course design process and use of AI
- Managing energy and building a life-first business model
Key Takeaways:
- Taking "messy action" is key to starting and scaling as a creator
- Authenticity and emotional connection make content more memorable
- Diversified income and product bundling can unlock exponential growth
- Mindset and self-belief are foundational to success
- Systems and delegation free up energy for creative leadership
Watch to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!