The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
Why Owning Your Audience Is the Future for Creators | Kajabi CEO Ahad Khan | CREATOR COMMERCE S1E3
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In this episode of The Business of Creators, Ian Shepherd chats with Ahad Khan, CEO of Kajabi, about how creators can move beyond platform dependency to build sustainable, scalable businesses. They dive into Kajabi's rebrand, major creator success stories, and what the future holds for the creator economy.
Topics Discussed:
- What Kajabi is and how it supports creators
- Challenges creators face today — and how to overcome them
- Success stories from creators like Ali Abdaal and Taking Cara Babies
- Kajabi’s recent rebrand and the message behind it
- The power of owning your audience versus relying solely on platforms
- Key highlights from Kajabi Heroes Live and the importance of community
- Predictions for the future of the creator economy and AI’s role
Key Takeaways:
- Learn how to transition from "content creator" to entrepreneur by building a business around your brand.
- Discover strategies to own your audience instead of relying on social media platforms.
- Get inspired by real-world success stories of creators who turned niche knowledge into six- and seven-figure businesses.
- Understand how Kajabi’s tools and philosophy can help you launch, validate, and grow your digital products.
- Gain insights into future trends — including how to stand out in a world where AI makes content creation easier but brand trust becomes essential.
Watch to learn actionable strategies to grow your creator business and don't forget to subscribe to the channel for more insights on the business of creators!