The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
How Whatnot Is Turning Creators Into Million-Dollar Sellers
In the latest episode Ian talks with Tom Verrilli, Chief Product Officer at Whatnot, about how live shopping is reshaping the way products are sold online. From collectibles to luxury handbags, Whatnot is empowering creators and small businesses to turn passion into profit — all through the power of live, interactive video.
They discuss:
- How Whatnot blends e-commerce with live video to create trust and community
- Why the “mall experience” is making a digital comeback
- Key monetization models for sellers on Whatnot (auctions, flash sales, fixed-price)
- How creators turn taste and curation into full-time income
- Why live shopping is booming in the West after success in Asia
- The future of live e-commerce and Whatnot’s vision for global growth
Key Takeaways:
- Discover how live shopping is creating new revenue streams for creators and sellers
- Learn what makes a top-performing seller on Whatnot — from product curation to on-screen charisma
- Understand why trust and interactivity are reshaping e-commerce experiences
- Get inspired by real examples of creators turning niche passions into full-time businesses
- Find out why the US is catching up to Asia in the live commerce space and what that means for you
Listen to learn actionable strategies to grow your creator business, and don't forget to subscribe to the channel for more insights on the business of creators!