The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
This is Why the Webby Awards Finally Took Creators Seriously, with Jesse Feister
In this episode Ian Shepherd is joined by Jesse Feister, new Executive Director of The Webby Awards, to unpack why creators are finally getting their due at one of the internet's most prestigious award shows. From redefining what "creator" means to how the awards process works, Jesse offers a behind-the-scenes look at how the internet’s cultural fabric is being reshaped.
They discuss:
- Why 2025 marks a turning point for creators at the Webby Awards
- Defining what makes someone a “creator” versus a traditional digital talent
- How creators are judged: metrics, innovation, and storytelling
- Parallels between the music industry and the creator economy
- The 2025 Webby Award ceremony: key winners and emerging trends
- Gen Z’s digital behavior and the rise of “brain rot” content
Key Takeaways:
- Learn how the Webby Awards evaluate creator content beyond just views and followers
- Understand the evolving definition of a “creator” in today’s digital landscape
- Get insights on how AI is shaping content creation — and how to use it as a tool
- Discover what top creators are doing to stand out in niche and mainstream spaces
- Hear practical advice for emerging creators on building audience and creative resilience
Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!