The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
What Trading Cards Tell Us About the Future of the Creator Economy w/ Nick Bell, CEO of Fanatics Live
What if shopping felt more like a stadium packed with fans than a boring scroll through product listings? In this episode of The Business of Creators, Ian Shepherd chats with Nick Bell, CEO of Fanatics Live, about how he’s transforming the world of collectibles through live commerce — blending entertainment, community, and commerce into one addictive experience.
They dive into how Fanatics Live fits into the broader Fanatics empire, the psychology behind collecting, and why creators are central to this fast-growing platform. Whether you’re a creator, entrepreneur, or fan of the hobby, Nick shares powerful insights on where the industry is headed — and how you can be part of it.
Topics Discussed:
- The concept and evolution of Fanatics Live
- How live commerce differs from traditional e-commerce
- Cultural differences between UK and US collectors
- The role of creators and how they earn on the platform
- The future of creator monetization and community building
What You’ll Learn:
- How to turn collecting into a thriving business and community experience
- Why creators are moving from ad-based revenue to deep community monetization
- How Fanatics Live equips creators with tools to engage fans and drive sales
- The power of curating niche audiences and building long-term loyalty
- What the rise of live commerce means for the future of digital shopping
Watch to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!