The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
Gen Z’s Underground Social Network Is Blowing Up | Inside Fizz with CEO Teddy Solomon
What happens when a college freshman drops out and builds a social media empire from scratch? Teddy Solomon did exactly that — and now Fizz is dominating college campuses across the U.S.
In this episode of The Business of Creators, Ian Shepherd sits down with Teddy Solomon to uncover how Fizz tapped into Gen Z’s craving for authenticity, creating a platform where real conversations thrive — without influencers, filters, or pressure to be perfect. From viral launch hacks to scaling without a marketing budget, this is how to build products Gen Z actually wants.
Topics Discussed:
- The origin story of Fizz during the pandemic
- How they hacked early growth and scaled across 300+ campuses
- Why anonymity and authenticity work together
- How Fizz’s content moderation system keeps things safe and local
- The roadmap for monetization and post-college expansion
Key Takeaways:
- Learn how to grow a product without spending a dime on marketing
- Discover why Gen Z is rejecting traditional social platforms
- Understand the psychology behind anonymous, high-engagement content
- See how hybrid moderation models balance community and safety
- Get inspired to build platforms rooted in real-world identity and connection
Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!