The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
How Creators Are Making MILLIONS with Digital Products | CREATOR COMMERCE S1E6
Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Colin & Samir use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc6
What if your next big payday didn’t come from AdSense or brand deals—but from a product your audience actually wants to buy? In this episode of The Business of Creators, Ian Shepherd dives deep with Miles Sellyn, VP of Creator Partnerships at Rare Days, to explore how top creators are turning their audiences into thriving digital product businesses.
Topics Discussed:
- The rise of memberships and subscriptions in the creator economy
- Real examples of million-dollar product launches
- How to validate product ideas using your DMs and comments
- Frameworks for pricing and ongoing marketing
- The future of creator-led software products
What You’ll Learn If You Listen:
- How to spot the right product for your audience (hint: it’s hiding in your DMs)
- The step-by-step process top creators use to launch and scale products
- Proven strategies to price, market, and grow your digital offerings
- How to shift from “posting and hoping” to building a long-term business
- Tools and mindset shifts to overcome the fear of selling to your audience
Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!