The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
How to Make Money on Snapchat in 2025 (From a Snap Insider!)
Want to know the secret to going viral and getting paid on Snapchat? This episode breaks it all down. Ian Shepherd sits down with Varshini Satish, Talent Partnerships Lead at Snapchat, to explore how Snap is rapidly becoming one of the most creator-friendly platforms in 2025 — with a strong focus on authenticity, monetization and deep audience engagement.
Topics Discussed:
- What Varshini’s team does to elevate creators inside Snapchat
- How Snap identifies top creators through both data and culture
- Best practices for content strategy and posting cadence on Snap
- New monetization tools and easier eligibility for creators
- The future of AR, dual-camera content, and Snap’s unified content feed
Key Takeaways:
- Learn exactly how to grow and monetize your content on Snapchat in 2025
- Discover why copying your TikTok or Instagram strategy won’t work on Snap
- Find out how to balance Stories and Spotlight for faster audience growth
- Understand what Snapchat’s new monetization requirements are — and how to meet them
- Get inspired by creator success stories and practical tips to stand out on the platform
Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!