The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
How Pietra Is Enabling Solo Entrepreneurs to Build $100M Brands with AI | CREATOR COMMERCE S1E9
What if one person could build a $100 million brand — without a team? Pietra’s new AI assistant is making that future possible right now.
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In this episode of The Business of Creators, Ian Shepherd sits down with Ronak Trivedi and Tala Akhavan, co-founders of Pietra, to explore how their new AI assistant is revolutionizing e-commerce. They dive into the powerful potential of AI-powered digital workers and how this new tech is helping solo creators build and scale brands like never before.
Topics Discussed:
- The launch of Pietra’s AI assistant for e-commerce operations
- How AI can automate 80–90% of a business’s backend processes
- Real-world use cases from creators and brand owners using Pietra
- Ethical and creative implications of AI in entrepreneurship
- The duo’s early days at Uber and their approach to tech-driven problem solving
Key Takeaways:
- Learn how Pietra’s AI assistants automate the most time-consuming parts of running a business — from sourcing to fulfillment to marketing
- Discover how solo entrepreneurs can now scale brands faster than ever, with minimal overhead
- Understand the real-world impact of AI on creativity, brand authenticity, and founder focus
- Hear behind-the-scenes stories from Pietra’s early days at Uber and how those lessons shaped their tech
- Get inspired by real case studies of creators and celebrities using Pietra to bring product ideas to life in just hours
Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!