The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
Why Most Creator Brands Fail (And How to Fix It) with Aaron Day of Amaze | CREATOR COMMERCE S1E10
Think selling merch is just about slapping your logo on a t-shirt? Think again — this episode reveals what really drives sales in 2025. This episode is packed with surprising, actionable insights on what actually works in creator commerce today.
Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Colin & Samir use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc10
Ian Shepherd sits down with Aaron Day, CEO of Amaze, to unpack how creators are using AI, data, and community to launch products that actually sell. From NBA stars to crab-loving YouTubers, Aaron shares what separates the creators making real money from those spinning their wheels.
Topics Discussed:
- The evolution of creator-led product launches in 2025
- How creators are using audience data and AI to drive smarter decisions
- Key differences between micro-creators and large creators when it comes to success
- What really makes a creator brand “authentic” and sticky
- Behind-the-scenes stories from high-performing creator campaigns
Key Takeaways:
- Why creators who collaborate with their audience during product development see massive conversion rates
- What makes creators like Katie Shoger and Alex Caruso stand out — and how they keep their products selling
- How TikTok Shop has reshaped creator attitudes toward “selling” without being salesy
- Why access to capital is the hidden bottleneck behind pre-sales — and what needs to change
- How integrating product stores with platforms like YouTube can 7X your revenue
Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!