The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
The Secret Behind Jonathan Katz-Moses Sold-Out Product Line + Slow Ventures Investment
What does it take to turn a 120-square-foot shed into a thriving multi-million dollar creator brand? In this episode of The Business of Creators, Ian Shepherd sits down with Jonathan Katz-Moses — master woodworker, inventor, and YouTube creator — and Billy Parks from Slow Ventures to reveal the mindset, strategies, and partnerships that fueled Jonathan’s explosive growth. From surviving a life-changing attack to launching patented tools that dominate the woodworking niche, Jonathan shares how resilience, innovation, and community have powered his journey.
Topics Discussed:
- Jonathan’s remarkable backstory and leap into full-time making
- Bootstrapping a creator-led product business to scale
- Turning audience feedback into best-selling inventions
- Partnering with investors without losing control
- How collaborations with other creators lead to breakthrough products
What You’ll Learn If You Listen:
- How to identify the right moment to seek investment for your creator business
- A proven framework for using your audience to guide product development
- How to protect your creative independence when working with investors
- The real process (and timeline) behind creating innovative, patented products
- Why strategic collaborations can unlock new revenue streams and brand growth
Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!