The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
Kajabi's 10bn Milestone + Dominique Broadway’s Secrets to Building a 7-Figure Creator Business
She turned finance advice into a multimillion-dollar digital empire. In this episode of The Business of Creators, Dominique Broadway shares how she built her business on Kajabi, what she’d do differently today, and why community and ownership are the future of creator success.
Ian Shepherd also speaks with Kajabi’s Allie Fernando, who unpacks exclusive data behind their $10 billion milestone — and what it really takes to scale from six to seven figures as a creator.
Topics Discussed:
- Dominique Broadway’s path from Wall Street to creator CEO
- How Kajabi creators are making money without millions of followers
- The power of communities, memberships, and bundling
- Building a lean business that earns more and works less
- What AI is changing behind the scenes of creator tech
Key Takeaways:
- How to price your digital products based on real-world value
- Why moving your audience from social to email is essential for revenue
- The difference between creators who earn six figures and those who hit seven
- How to simplify your tech stack without losing performance
- What every creator should focus on before launching their first product
Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!