The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
How Halo’s Co-Creator Alex Seropian Is Building the Future of Gaming with Look North World
What if the next Halo wasn’t built by a massive studio, but by a teenager on Roblox? In this episode of The Business of Creators, Ian Shepherd talks with Alex Seropian, co-creator of Halo and founder of Look North World, about how the gaming industry is being reinvented by creators, communities, and platforms like Fortnite and Roblox.
Seropian explains why he believes we’re entering the Creator Era of gaming—where players aren’t just consumers but builders shaping the future. From empowering young developers through his Creator Label to using AI to bridge platforms, Seropian shares a bold vision for what comes next in interactive entertainment.
Topics Discussed:
- Why the biggest opportunity in gaming now lies in player-creator platforms
- How Look North World funds and mentors next-gen developers
- The role of AI tools in transforming how games are built and shared
- How brands like Hasbro and DoorDash are creating experiences inside games
- Why Roblox, Fortnite, and Minecraft are outpacing legacy studios
Key Takeaways:
- You’ll learn how creator platforms are becoming the new frontier for game development.
- You’ll discover why these ecosystems are more equitable and community-driven than traditional studios.
- You’ll hear how Look North World’s Creator Label gives young devs ownership, funding, and mentorship.
- You’ll understand how AI is reshaping production speed and cross-platform creativity.
- You’ll gain insight into how brands are monetizing engagement through in-game storytelling.
Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!