The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
How Beehiiv Is Helping Creators Monetize Faster Than Ever with CEO Tyler Denk
If you want to understand where the creator economy is heading — and how to build a real business in it — this episode is a must-listen.
Ian Shepherd sits down with Beehiiv CEO and co-founder Tyler Denk to break down the company’s massive new product launch and its mission to become “the operating system for the content economy.” Tyler shares how Beehiiv is transforming newsletters into full-scale media businesses with websites, digital products, analytics, an ad network and more — all in one platform built for both solo creators and major publishers.
Topics Discussed:
- Beehiiv’s new product ecosystem and why they shipped everything at once
- How newsletters, websites, podcasts, and digital products now fit into one unified platform
- Why creators and publishers are moving toward full-stack, consolidated toolsets
- How Beehiiv’s ad network and Boosts give creators instant monetization opportunities
- The role Tyler’s own newsletter plays in shaping Beehiiv’s roadmap and enterprise strategy
What You’ll Gain From This Episode:
- A clear understanding of how top creators are building real, scalable content businesses
- Practical ideas for monetizing your content — even with a small audience
- Insight into how to simplify your creator tech stack for faster growth and less friction
- Strategies for owning your audience and future-proofing your business
- A behind-the-scenes look at how Beehiiv is building tools designed for long-term creator success
Listen to learn actionable strategies to grow your creator business and don't forget to subscribe to the channel for more insights on the business of creators!