The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
How Steven Bartlett's FlightStory are building billion-dollar creator brands with CEO Georgie Holt
What if your podcast could be the next billion-dollar media company? Georgie Holt is already building them with Steven Bartlett and she reveals exactly how.
In this episode of The Business of Creators, Ian Shepherd sits down with Georgie Holt, CEO of FlightStory & Co Founder of FlightStory Studio, who shares the playbook for turning creators into powerful media brands, using data, AI and obsessive focus on audience value.
You’ll hear how they’ve scaled The Diary of a CEO into cultural phenomena and why the next generation of media empires will be built by creators, not corporations.
Topics Discussed:
- What FlightStory actually does (and why it’s more than a podcast network)
- How to evaluate creators like venture capitalists
- The tools and data behind FlightStory’s “creator radar” system
- Why community and long-form content are essential for scale
- How AI is shaping the future of content creation
What You’ll Learn:
- How to turn your content into a full-scale media brand
- What metrics and experiments actually move the needle
- The mindset shift from “creator” to “founder”
- How to structure a team that helps you scale beyond platforms
- Why audience obsession drives long-term growth
Listen to learn actionable strategies to grow your creator business and don't forget to subscribe to the channel for more insights on the business of creators!