The Business of Creators
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
The Business of Creators
The Podcast Playbook for 2026 | AI, Video & Community Explained by Kendall Breitman from Riverside
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Podcasting is changing faster than ever—and the creators who adapt now will have a massive advantage. Check out Riverside 2.0 at https://creators.riverside.com/BusinessOfCreators
In this episode of The Business of Creators, Ian Shepherd sits down with Kendall Breitman, Head of Community at Riverside to explore how podcasting has shifted from traditional media to the creator economy. They discuss why community has become one of the most valuable assets creators can build, how video has transformed podcast discovery, and how AI is helping creators spend less time editing and more time creating.
The conversation also dives into the launch of Riverside 2.0, including powerful new AI features, social publishing tools, multicam recording, newsletter creation, website hosting and workflow automations that help creators produce professional content faster than ever.
Timestamps
0:00 — My experience podcasting
4:21 — The biggest mistake new podcasters make
9:09 — Why video helped this show grow
12:51 — How Riverside made creating easier
16:11 — Why clips are so important now
19:06 — A look at what’s new in Riverside 2.0
22:15 — Using AI without losing your voice
27:11 — Kendall’s advice for future podcasters
Topics Discussed
- How podcasting has evolved into a creator-first business model
- Why community is becoming a creator's biggest competitive advantage
- The importance of video for podcast discovery and SEO
- Building a content strategy before launching a podcast
- How Riverside 2.0 simplifies recording, editing, clipping, publishing, and distribution with AI
- The future of AI in podcasting and content creation
Key Takeaways
- How to build a podcast that attracts an audience instead of hoping people discover it.
- Why community is becoming the biggest competitive advantage for creators in the age of AI.
- The simple content strategy that turns one podcast recording into weeks of high-performing content.
- How AI can dramatically reduce editing and production time without sacrificing quality or creative control.
- The latest tools in Riverside 2.0 that can help you record, edit, publish, and grow your podcast more efficiently.
Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!