The Art of Online Business

Why Good Copywriting Is Better than a Pretty Website with Samantha Burmeister

May 15, 2024 Kwadwo [QUĀY.jo] Sampany-Kessie Episode 798
Why Good Copywriting Is Better than a Pretty Website with Samantha Burmeister
The Art of Online Business
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The Art of Online Business
Why Good Copywriting Is Better than a Pretty Website with Samantha Burmeister
May 15, 2024 Episode 798
Kwadwo [QUĀY.jo] Sampany-Kessie

Sam, the founder and lead copywriter at Nomad Copy Agency, is back to discuss the essential role of copywriting in business, emphasizing how strategic ad copy can enhance your sales pages and emails, helping you connect with your audience effectively while you focus on other aspects of your life. 


Watch the ‘Before We Hit Record’ episode and get to know Samantha Burmeister.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Samantha’s Links:



Timestamps:

0:00 Copy Comes Before Design

9:15 Travel, Writing, and Cultural Sensitivity

21:51 Optimizing Sales and Email Strategies




Take Control Of Your Ad Results Without The Monthly Retainer Fee
Click here to get 28 days of one-on-one FB Ads training from me with unlimited support.
So you can successfully run ads campaigns with lower lead costs and higher revenue. 



Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.


Show Notes Transcript Chapter Markers

Sam, the founder and lead copywriter at Nomad Copy Agency, is back to discuss the essential role of copywriting in business, emphasizing how strategic ad copy can enhance your sales pages and emails, helping you connect with your audience effectively while you focus on other aspects of your life. 


Watch the ‘Before We Hit Record’ episode and get to know Samantha Burmeister.





Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Links mentioned in this episode:



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Samantha’s Links:



Timestamps:

0:00 Copy Comes Before Design

9:15 Travel, Writing, and Cultural Sensitivity

21:51 Optimizing Sales and Email Strategies




Take Control Of Your Ad Results Without The Monthly Retainer Fee
Click here to get 28 days of one-on-one FB Ads training from me with unlimited support.
So you can successfully run ads campaigns with lower lead costs and higher revenue. 



Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.


Speaker 1:

Hey there, welcome back to another episode. Sam, the owner and founder, the lead copywriter at Nomad Copy Agency, is with me again. This is our second episode together. Basically, through her agency and membership called Copy on Demand, she helps service providers get copy that sounds like them but converts even better. And I have a treat for you. I'm saying this real time because we haven't talked yet, so like I don't know for sure, that's a treat, but I believe so because we just got to get to know each other in the previous episode, which for us was moments ago, which for you you might not have heard it yet.

Speaker 1:

Head to the description below. It's the segment called Before we Hit Record and it's really cool because you get to learn about Sam and her journey before she became the owner of the Nomad Copy Agency and all that went into that. We're talking panic attacks on the beach in Vietnam after she told her day job she's quitting and I won't spoil it, but that link is in the description below. Of course, if my voice is new to you or you've heard me a couple of times and you're like, where did this Quajo guy come from? And what happened to Rick Mulready, those two episodes are also in the show notes below One where you will hear where Rick is and what he's doing now with his AI project, and the other one is where Rick interviews me and you learn about like why he chose me as the new host of the Art of Online Business, and like why I'm qualified to be here and why I can't wait to share more tips and tricks and strategies with you that help online course creators and online membership owners scale from low six figures let's say, $250,000 in annual revenue up to $900,000 in annual revenue.

Speaker 1:

Links in the show notes below. And now we're going to talk about right Sam, sales pages and ad copy and how copy matters a heck of a lot more than the design of your sales page and how, if you do it right, your ad copy can be working for you while you sleep, while you're traveling, while you're doing the other things that you were meant to do with your business Sound like a good topic.

Speaker 2:

I'm down. I'm so down, let's jump in.

Speaker 1:

Let's jump in. So my first question is you had written something and I hinted at this in the last episode at the end, but for somebody who hasn't heard that episode yet, you had written something to me, which is that copy comes first, before design. And you, I would say, are a master sales page ad copy creator. I know because I've heard about you. We met inside of the mixer mind and I've looked at your website. So what does that mean? Ad copy comes before design. Break that down for the listener, please.

Speaker 2:

Yeah. So it means a couple of things. It means you should hire your copywriter before you hire your designer. It means that you should write your copy before you do your design and it means that people see your copy before they see your design. So, to break that down, if you were to look at a page, the first thing that you're going to do a lot of us have heard this, if you've looked into marketing and marketing psychology at all is that you read in a Z pattern. Especially native English speakers tend to read in a Z pattern. People who read in the opposite direction tend to read in basically just a reverse Z pattern.

Speaker 2:

So the first thing that we're going to see is the biggest words on the page. We are going to understand if a program is, for us, based on the words that are on the page. Now, yes, it's strategy or it's copy and design, and they have to go together strategically. But if you are hiring a designer, the first question I should ask is what are we designing around? So you're going to need the copy that goes into the design, whether that's for a sales page, web page, ad, etc. Because they're also going to need to know what's the vibe of the design. What's the feeling that we're conveying here? And you're going to convey those feelings both with the copy and the design, but the strategy is going to be that the words are going to dictate what that feeling is Give us an example of what can happen when somebody goes for design first because of all the pretty WordPress templates, and then add copy.

Speaker 1:

Maybe isn't an afterthought, but definitely happens.

Speaker 2:

Second, yeah, an example of where I see that happen often is that a designer will then give their clients copy templates and a lot of times one they're not written by a copywriter, so they're not going to be backed by the same sales psychology and they'll be designed to fit into that design rather than to be written as the conversation the sales conversation that needs to happen, because sales is a two-way street and if you're fitting the copy into the design Street and if you're fitting the copy into the design, then you're limiting what you can do with that copy and you're limiting the connection that you can have with your clients.

Speaker 1:

Okay, I feel like we got to back up a moment. You said sales psychology and then you said sales is a two-way conversation and what I heard from you is that if somebody does the design first, their designer could give them some idea of what to write, but they would have copy that's written for the design, rather than following sales psychology in this two-way conversation and then having the design supplement. That is that what I said. Did I hear that right from you? Yes, yeah okay, cool.

Speaker 1:

So my next question I'm sure the listener is like sam, what do you mean by sales psychology? Like, can you break it down with something the listener could take away?

Speaker 2:

yeah. So there's some really simple examples one talking about yourself rather than other people. So the psychology is then going to be that somebody is going to internalize that the copy is not for them, it's about you. So something that we see a lot, for example, would be like if it's a personal brand. If I had a personal brand called Sam does things, then it'd be like my header on my sales page would be like hi, I'm Sam and I do things, but as a reader, I want to understand what things do you do that benefit me.

Speaker 2:

So if I am talking about myself on a sales page and that I was kind of given this guideline to talk about myself on a sales page, I'm going to lose people a lot faster. So that's an example of sales psychology where we're talking about ourselves and what we do, rather than talking about the customer and how we can help them. There's also things, like I said, like reading in a Z pattern and following the natural path that people are reading, understanding what people need to hear and when, and also driving that conversation of subtly bring, like leading people to the next question and then conveniently dropping the answer for them. So in a sales page that would look like talking about your problems and then saying, lucky for you, there's a solution. And here I am, so really creating a flow to your copy and having a reason behind that flow.

Speaker 1:

I like that. I like that. What I don't like is lots of images of my own sales page are popping up in my mind and, yes, I need to hire someone like you and not try to write my own sales copy. Would you say that you were always really good with the written word?

Speaker 2:

Yeah, it's like even when I was a kid and I'd get all frustrated and grumpy and angsty, I would go to my room and write. It was always an expression for me.

Speaker 1:

Okay, was that something that your parents encouraged you to do? Or you just happened to ask for a dear diary and go write?

Speaker 2:

You know I would have to consult the parents on that one.

Speaker 1:

I mean.

Speaker 2:

I grew up pretty average American, so you know I had the little art kit that you know know folds and the markers were always dry inside of it and you know, okay okay, I guess I didn't have that.

Speaker 1:

You didn't have one of these art kits that like a caboodle, so to speak, or what is okay.

Speaker 2:

I don't know. It's like there's like a line of colored pencils and a line of markers and then like oh yeah a line of the oil crayons and then yeah, yeah somebody posted a picture of one on threads the other day and I was like memories unlocked because I remember the year that all of my cousins got one of those.

Speaker 1:

I did have one. I did have one of those. I know I now know exactly what you're talking about, like the plastic case and it kind of connects, clasps together and yeah, yeah, like it's almost like the, the artist's sampler kit, not like hundreds of colors in one thing, but yeah, the markers that were never really good yeah and then like the oil pastels, yeah, yeah, okay, cool, all right. So you went to your room I was in the tools.

Speaker 2:

I had other artistic things I I guess to do, but I remember my default being that and I do remember being encouraged Like I was 11, 10 when 9-11 happened. And I remember being encouraged like go write about this and go write about your experience, because this is the moment of a generation and you'll want to know what your reaction was someday. So I remember my mom being like go reflect on this and like doing that several times throughout my life and like having that available.

Speaker 1:

And my mom's not necessarily a writer she journals occasionally but I don't remember like like it's not something we did as a family or anything, but I do remember being encouraged to write well, shout out to your mom, I was gonna say, because before you said that your mom encouraged you for for that, I was like that is a big thought to have at that age, like record what happened during 9-11, like so okay, wow, yeah but I still have that little journal and like it's interesting because I was like parroting the ideas around me too, which we don't need to get into in any way.

Speaker 2:

But it is interesting too to like look back at various moments and see like my reflection versus, you know, writing down quotes of people around me and stuff, and how that's evolved, because I still still write in a similar way where, like, if I hear a great quote, my journal, my journal's actually propping my computer up right now so I can't hold it up to you, but my journal is almost always within arm's reach there.

Speaker 1:

Wow, okay cool. Yeah, that's funny that you say I'm gonna come back and ask you about how sales copy can work in funnels and work for you when you're doing other things, like traveling, because you travel a good amount. You're in Bali right now. Right, list the countries that you traveled to in 2023, since your business is called Nomad Copy Agency and you told me in a previous episode that literally, you had it named Nomad because you wanted to be a nomad copy agency. And you told me in a previous episode that literally, you had it had named nomad because you wanted to be a nomad, and if people thought like you were going to be based in one city in the us.

Speaker 1:

Well, they had another thing coming, so where have you traveled to last year while running this business?

Speaker 2:

in the last year, yeah, so starting in in 2023 so I'm currently in bali is my 66th country. I'll start there. So since the beginning of 2023, I did a big trip throughout South America. I went to Ecuador, peru, mexico, bolivia. I spent a month in Bolivia in a villa with some friends. I went to Chile. After that came back to the States. I really love summer in the US, so I usually spend summer, and I'm in my 30s, so everybody's getting married all summer anyway, so it's a good reason to be in the States. And then this year my trip has been. Let's see. I landed in Taiwan. I spent almost a month in Taiwan. I stopped in Brunei actually that was interesting. I spent a couple days in Brunei. Jerusalem then, went to.

Speaker 1:

Get off the standard travel path.

Speaker 2:

Yeah, went to the Philippines, from there, Vietnam, and now I'm in Indonesia and then later this year I'm probably going to do a winter trip through Eastern Europe.

Speaker 1:

All right, thailand beaches, bali beaches, vietnam beaches. Rank them from one to three, just in broad stroke.

Speaker 2:

Thailand for diving.

Speaker 1:

Okay.

Speaker 2:

Bali for surfing, vietnam for chilling.

Speaker 1:

There you have it, and now the listener is pulling open their Google Maps or their maps on their phone and countries, because I mean, I before living in China, I wasn't aware of really much over in Southeast Asia. And even now, like don't, don't, don't give me a geography quiz, like what's that? Jimmy Fallon, who used to roll around the streets with a, with a board, the globe on like a whiteboard, and ask people what country is this? Or like what? And they would be like Africa. He's like pointing, like at Asia.

Speaker 2:

He's like no, africa's a continent who was that yeah, I was diving in the Philippines last month and the dive instructor, as we were up like on the boat between dives, was like where are you from? And I was like, oh, I'm based in california. He was like, oh cool, is that close to europe?

Speaker 1:

and I was like no we'll not be having a conversation anymore.

Speaker 2:

Goodbye I mean, I feel bad and I don't want that to reflect, you know, any sort of broader structure than that one Filipino man. But I was like no, we're far off on that one.

Speaker 1:

No, I mean, it plagues everyone, right. Like I remember when I went to China and then came back, like my first trip to China was in university and I came back and one of my good friends was like, oh, how was China? And I'm like, oh, it was the best you know and I'm sure you know what happens. Like you've traveled, you experienced so much, like so many things are like conflicting in your heart, as like you kind of encounter and learn how to like be a part of all these different cultures. And then you go back to the States, to Iowa, right, and someone asks you a question which you know, great meaning question they want to know, and they're like, how is it? And you start telling them and I start like glazing over.

Speaker 2:

Kind of happened right yeah, yeah, my, my structure for that is to pick something that they know about and go from there. So, for example, my first time I traveled abroad, I came back. My dad's buddy is a he drives semi and he was like how was France? Did you have to use the bathroom outside?

Speaker 2:

And I was like, and I was like no, and he's like, oh then, like, how was it? And it's like, you know, it's so weird. Like the semi is over there I noticed are all the flat front semis where ours have like the big, you know nose on them, and that was so different. And it's like I just had to pull it to his reference because, as somebody who has traveled a lot, the man has driven millions of miles but never been outside of the U? S. You know who can fault him. So I just bring it back to people's awareness, you know, oh, my friend loves seafood. I'm going to tell her about the seafood in Bali versus, like you know, the cool coworking spot that I found.

Speaker 1:

Yeah, I'm the first one to really want to be sensitive to the person I'm talking to and not have it be like oh, look at me, I've traveled around the world because I haven't even traveled. Have it be like oh, look at me, I've traveled around the world because I haven't even traveled. I just have lived in like four different places but like I haven't seen much around those spots. But I like how.

Speaker 1:

I like how you could be self-aware enough and be like okay, we're going to talk about the difference in the semi trucks, you know, and and leave it there. But yeah, what I was going to say is I remember my friend. He asked me how china was and then he, in the same sentences, asked me like if I had learned, like how well I learned Japanese. And I was like I don't really speak Japanese in China, you know, and I don't think I handled it as gracefully as you did, but it's kind of cool, yeah, but you know there's.

Speaker 2:

There's a copy lesson in there, though in that, like we speak our own languages, quote, unquote, right like some people speak spiritual healing and some people speak facebook ads and every everything has its jargon.

Speaker 2:

And when it comes to writing our sales copy, there's the lesson. There is that we have to relate it to the people who are reading it and understanding that we are bringing people to our awareness that they're not yet there. So there's so much to think about. Like when we're writing sales copy is like who we're writing it to and understanding who our audience is in that aspect as well, I like it, I like it, I like it.

Speaker 1:

So do you think it's fine just to invest in quality ad copy once and then you're done? Or are you more in the camp of like get good ad copy but then continue to update that ad copy?

Speaker 2:

If you're continuing to update your ads and your audience is evolving, then continue to invest in it. But if it's for a single launch, the whole point of running ads and the whole point of launching is testing and understanding who you're understanding who that audience is.

Speaker 1:

So I think you know to do it once, yes, but to understand that then you're going to continue to improve upon it also, yes wow, we're not editing that out at all, but forgive my brain that every time I say the word copy it's in the context of ads, so I did not mean to ask you about ad copy.

Speaker 1:

I just meant sales page copy or copy in general. But like ad copy always is one word or one phrase for me like, and so I I don't. I'm so sorry, but you know that's no, you're good because what? Your response was great, but I was more thinking like sales page copy like is it yeah. Does the answer change? Is it still like one and done, or is it this ever evolving process?

Speaker 2:

I mean, I think that programs tend to evolve. Your ideal client will tend to evolve. So, theoretically, I think you should be able to launch from the same sales page several times, but also make sure that you're putting tracking on that sales page to understand where are people clicking and how does that change over time. And then, potentially, rather than completely rewriting the page, you have the opportunity to improve a page and tag in somebody there. But you also have to give people time with a page. Sometimes it takes a couple launches before somebody opts in, and if you're constantly making changes, same thing goes with your branding, same thing goes with your ads and sales pages and all of the things, but you also have to give people time with it. And so I think I don't mean to give you a lawyer.

Speaker 2:

It depends type answer, but I think that to understand that you can do one and done, use it several times, but also make improvements when, and only when, it's necessary, is a good way to look at it.

Speaker 1:

I'm going to ask a very specific question before we kind of transition to the beauty that copy can be in an email and making emails sell and work for you. My question is for a sales page. Let's say the listener already you know. Let's say they're at $300,000 gross annual revenue. At $300,000 gross annual revenue, they're doing well, but they have become aware that they're not happy with, let's say, their 4% conversion on their sales page. But the thing is lengthy, right, because it was written for them, they invested in a copywriter and they are looking at doing so again, like working with a copywriter, but they're not sure what part or parts of their page need to change. How might they be sure, like, how might they decide what to tackle first?

Speaker 2:

Yeah, I am a huge fan of asking your audience. Ask the people that did convert that you love working with. Ask the people that didn't convert. You can offer them an incentive in exchange for their feedback too. I there's absolutely nothing wrong with that, as long as you're like, you know, within your ethical code. But you know, if you're offering, you give me feedback and I'll give you, you know, a consult in return. That can be huge.

Speaker 2:

Also, looking at the hard data so we've got qualitative and quantitative here, like, look at the hard data and look at where do people get to before they exit your page. So if they're scrolling and something I see people do a lot and I see a lot of templates include, this is just drilling in on problem language without transitioning to possibility language. So the whole point of understanding your client's problems is to be able to transition to framing yourself as the solution to those problems. And we'll see, maybe you are point, point, point, point, point of all of the things that are going wrong. And then this is causing point, point, point, point, point. And so we're going through showing the client, the potential client, that you know them, yes, but also spending so much time in that.

Speaker 2:

And if you were to say, print off a sales page and highlight all of the problem portion. If you're doing that for 25, 30% of the page sometimes because you did all this research and understanding who your client is and what their problems are. So then you turn around and you want to put all of that on the page and it's great that you did all of that research. But when we then see that, what if your client is spending and if we then cut the page in half or cut it where they stopped scrolling? How? What percent of the page is problem? Language up until then is likely going to be closer to 60%. So what you've unconsciously done is aligned yourself with their problems, not their solutions. And that's typically where I see people falling off is when we've gone through all of their problems but haven't started to turn the frame towards the solution.

Speaker 1:

Oh my gosh, of course you know this stuff. Of course you're saying things that like just make so much sense. You write sales page copy.

Speaker 2:

I do, I do, and I love looking at people's data and saying, okay, so we see, then, that people are dropping off on your third problem section in a row. Maybe we need to start telling them about their possibilities sooner, you know, or something like that. That's just one example, and every audience is going to be different too, so that's why I take a look at both, like I said, the qualitative and the quantitative. Ask your people, but also look at the numbers.

Speaker 1:

I like that you responded with data when talking about the art of sales pages and where to start first in switching a sales page up. I could ask plenty more questions and I'm sure the listener does want to hear some answers, but first actually I think for the rest of this episode, we're just going to talk about emails. Actually, I think for the rest of this episode we're just going to talk about email, because one subject I want to talk about is how, if you do it right, your email copy can work for you while you're doing the things that you love. Like we got to forget Some people do forget Like we didn't start these businesses just to grind away behind two monitors for 10 hours a day, right. Like we want to be able to separate, so to speak, and the business does through ad copy. There I did it again through copy, bringing people in and selling products. So talk to us a bit. I know that's a broad question, but I'm segueing into emails. What would you say to the listener about ad copy emails?

Speaker 2:

Dang it About email Copy and emails. Yeah, so I mean, let's lean into the slip of the tongue of ad copy, right? Because if we are running a great ad that has great copy, where does that ad go? It goes to some sort of landing page or opt-in page. Once they give you their email and first name typically maybe more then what happens? They start getting emails from you.

Speaker 2:

This is where you start to nurture them. So you've made the quote unquote sale of getting them in the door. Now you have to remind them why they're there, and this is your huge golden opportunity to either like this is where they're going to create that real brand recognition. This is where they start to drive it home, because this is where it has become a reciprocal relationship, because you've been giving them things, you've been pushing things towards them. Now they're choosing to interact with you. So the relationship has changed and if anybody's ever bored and looks up marketing funnel, you're going to see that that's where people go from being problem unaware to being problem aware, to being solution aware. So their persona as an ideal client or as a potential client has changed. They have now become solution aware. So you're taking them to. Typically, they give you their email in exchange for a solution to a problem. Now you solve their next problem and you continue to show them that you know them and anticipate their needs.

Speaker 2:

And I think about it. Like I always tell people, the internet's a party. What do you need when you show up alone to a party? Is you need somebody to tell you sign up and get your name tag right over here. And then, once you've signed up and gotten your name tag, what happens? You like turn around and then you're alone at the party. So you need the person giving you the name tag to say oh, if you want drinks, they're over there, but you've got to meet my friend Keijo. He's incredible. You guys both love cycling. You're going to get along really well. Let me introduce you to him. Like they're a. The flow of a great party is going to lead you to the next thing that you need without you having to say excuse me, person giving me my name tag, I'm really nervous here. Can you introduce me to somebody so I don't feel so weird.

Speaker 1:

Right.

Speaker 2:

It's anticipating that next need and that's what emails accomplish is emails. Are the milling around at the party, the emails are, oh, and, by the way, then they start to sell, right. By the way, the silent auction is over here, which is why you're at this party anyway is it's a fundraiser, and they're leading you to the next person, the next opportunity to elevate, and then they're going to sign you up for the booster club, and I don't know how I started picturing this party inside of a high school auditorium, but I did so all of a sudden. Now I'm signing up for high school things, but they're going to start upselling and they're going to get you even more connected and they're going to make you feel special. They're going to get you involved in this gathering.

Speaker 2:

I started talking without knowing where I was going to end up, and that was a really fun roundabout, so no, I like it.

Speaker 1:

I like it Emails are a party.

Speaker 1:

I'm going to ask about selling from the email. We'll finish here, but the reason I'm like looking around and smiling is because you're talking about partying and my voice assistant, all of a sudden, like my speakers were playing hip-hop, party music, and I'm like I don't know how well you, if you, could even hear that at all. But I'm like what is no, no, that's, why are they? So I had to like grab my phone and just hit pause unless we have an impromptu. So I think the final one that we'll end on is you talked about email guiding, being like that guide at a party that says, hey, well, now that you've got your name tag, so to speak, here's where you can go get drinks and here I want you to meet so-and-so. I think the listener is probably asking well, how do you sell in your email, though? One tip, because we can't give away everything, but one tip to go from introducing somebody to the next thing they need, ie a product, to how to really do a good job of selling that.

Speaker 2:

Yeah, the number one tip that I have for people is that you are doing people a disservice if you do not start selling right away, by which I mean so you show up to that party and somebody tells you, go to the name tag station, and then somebody tells you this is your next step. Your problems didn't end when you got your name tag. So what is the next step in that problem is saying, like so let's say that somebody downloads a freebie PDF checklist that tells them how to do their taxes. Great, not sure where to find all of this Schedule a call with me. It's only $100. And we'll make sure that you have everything on this checklist before you hand it over to your accountant.

Speaker 1:

There you go.

Speaker 2:

It's, it doesn't have to be, it shouldn't feel gross. Actually, it just should not feel gross. And so you're doing people a disservice if you don't continue to solve their problems, if you just leave them hanging.

Speaker 1:

Yeah, and I think so many people feel like it's quite difficult or it all feels kind of gross or I need to have four emails go out before I nail this fifth email that transitions into selling, you know, and then you see the click through rates. I just looked at a client's click through rates who I don't do funnel consulting anymore, but he was a client who I still did funnel consulting with like a previous client Cause I used to do ads management and funnel consulting. And I just looked and it's like you see the open rates happen and the click through rates are doing well and then all of a sudden email like eight, the click through rates are zero, zero, zero, zero and I'm like what happened there?

Speaker 2:

Let me guess you can't click on anything if there are no links to click.

Speaker 1:

Oh well, there were links, but I was like you started selling huh and you weren't selling before in your previous emails and he's like nope, I'm like interesting, well then. So, to wrap this up, where can somebody find more from you, or do you have like a resource that can help them in the emails or on sales pages?

Speaker 2:

Yes, yeah, I have a whole bunch of that. You can find me on Instagram at nomadcopy. You can find me online at nomadcopyagencycom. If you go to nomadcopyagencycom and go to my copy shop in the upper right hand corner, it's not so much of a shop because it starts off with all of my free things. So I've got sales page guides, emails, guides. All of the above are right there for you and in that copy shop you will see we'll also put a link in the show notes to the flash sale emails, guides. So don't be afraid of selling. If you've been avoiding selling, I have every email and all of the words that you need to plug and play into a flash sale. That also primes your audience before you start to sell so that it doesn't come at them like a wrecking ball. So we'll have a link to that in the show notes as well.

Speaker 1:

Who doesn't need a good? Email sequence that works well, that they can send out at various times to their list and make money. That is really cool. Thank you for being on this episode, sam, aka Samantha.

Speaker 2:

You're so welcome, thank you.

Speaker 1:

Thank you, thank you, thank you Until the next time when you see from me or hear from me, be blessed and we'll chat soon. Bye.

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