The Art of Online Business

How Becky Kopitzke Built a Six Figure Business Serving Christian Creators

• Kwadwo [QUĀY.jo] Sampany-Kessie

Share episode

Becky Kopitzke is the author of four non-fiction books in the Christian living genre and a three-time guest on Focus on the Family’s daily broadcast. 

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Today, she shares how she built her business helping Christian writers and content creators earn real income through digital products and coaching. Becky opens up about battling money mindset issues in the Christian space and how she reframed making money as a form of stewardship and generosity. 

We talk about how she scaled from low-ticket products to high-ticket coaching, and the hard decision she had to make when pivoting and niching down. Becky also shares what those conversations looked like with her husband behind the scenes—especially during big transitions.

 ‍‍
‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
Watch the next episode on YouTube, "Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke" (releases April 23rd)


‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




‍‍ ‍‍ ‍‍

Becky's Links:

Speaker 1:

Welcome back to another episode of the Art of Online Business podcast, and we have a guest. You can see her if you're watching on the YouTube channel right now and, if you're not, click down in the show notes below to do that. But her name is Becky Kapisky and she's the author of four nonfiction books in the Christian living genre and a three-time guest on a huge podcast in the Christian sphere called Focus on the Family. Now she's the founder of the Inspired Business, which is an organization dedicated to coaching Christian writers, speakers, podcasters they have to take a breath here and other content creators to generate sustainable incomes from their passion work, particularly through digital products and sales funnels. So on this episode we're going to learn a lot about how Becky built her business and what's the makeup of it now and in the next episode she's going to share why your Facebook and Instagram ads probably aren't the problem, but that your offer and funnel might be.

Speaker 2:

And we like that title as Facebook and Instagram ad managers right.

Speaker 1:

Yeah, we definitely do. Becky and her dad are both work-from-home entrepreneurs based in the lovely northeast Wisconsin, and they got two teen daughters who are very involved in drum corps. So Becky told us right before we hit record and I'm going to ask you more about Becky and also equestrian. So two naughty office dogs and a menagerie of reptiles in a homeschool project gone wild.

Speaker 3:

we'll talk about that later yeah, thanks so much for having me. This is going to be fun, and one of those naughty dogs is on my lap at this moment, so I am just praying to the lord that he stays quiet otherwise we're going to give your editor a lot of fun projects yeah, dogs are welcome in our household because I'm allergic.

Speaker 1:

But dogs are welcome on the podcast. Oh, that's so sad.

Speaker 3:

That actually makes me so, so, so sad for you can you live a? Fulfilled life without a dog. I, I don't know. I guess you can, I guess you can Children.

Speaker 1:

I don't know. My hot take is like if you want a dog, you might as well just like take $100 bills and burn them in a candle. You know?

Speaker 2:

Oh, that's true too.

Speaker 1:

That's true too. Yeah, the mark of a true business is when you can have dogs, right. Yes, my, the mark of a true business is when you can have dogs, yes.

Speaker 3:

My grooming bills cost more to get their hair cut than mine. So yes, that's true, yeah, maybe I'm just yeah, I'm discouraging you now, Don't get a dog. Well, we were already discouraged.

Speaker 2:

You didn't add them right, so funny.

Speaker 1:

So let's kick this off with our first question. Like as a Christian who helps Christians grow their businesses, the first thing that popped into my mind was like how do you deal with poor money mindsets that, like a lot of Christians, believe that money is the root of all evil and that somehow like this idea is like prevalent in the church like being poor is somehow being more holy and closer to Jesus?

Speaker 3:

Yeah, yeah, that's very true. In fact, in preparation for a book that my agent and I are pitching right now, I actually did some market research on this and found, sadly still, 40% of the people in my audience believe that it is holier to be poor, and that hurts my heart because that's not actually a great interpretation of what the Bible actually says. So what we'll hear often is money is the root of all evil, but that's actually what Scripture says For those who care, who read the Bible, it's the love.

Speaker 3:

Of money is the root of all evil. So what it comes down to is a lot of people think I can't earn money. A lot of Christian people, especially women, will think I can't earn money because that's greedy, it's selfish, but when actually it's really good stewardship.

Speaker 3:

If more of us had more money. Imagine more philanthropies that we could give to, more mission work that we could give to, more good causes that we could give to the more money we had. And so I'd like to look at it in terms of you have been given a set of gifts, you've been given some passion to do something, so absolutely share that with the world and get paid for it, because the Bible also says the worker deserves his or her wages. So do something great, do what you've been gifted to do, get paid for it and allow that money to bless more people, your own family included, because we're also to take very good care of our own families. And I want to be able to send my daughter to the private Christian college she wants to go to, and that, guess what? Takes money.

Speaker 2:

It takes a lot of money.

Speaker 3:

And we're part of this world of commerce, but that doesn't mean that it's evil to engage in it. We actually can be some of the most positive voices of integrity that are engaged in the world economy. So I encourage women, men of faith, to use the skills you've been given and get paid for them, because you are the people who are going to use that money wisely. So if more of us had it, the more people would be using money wisely, and there are really strategic ways that you can earn money and spend your money, and so that's what I'm all about.

Speaker 2:

All right, I love that. Yeah, I mean, there's so much like money is a tool it just depends whose hands it's in and I love that Like there's so many fun things that you can do, like it's truly better to give than to receive, and like just that feeling of you know what, like being able to bless people and you know pay for someone's growth, like the person in front of you or behind you at the grocery store, you know, and you kind of are noticing a situation and hey, I'm gonna pick up your tab and it's like what? And just a simple yeah, god bless you. Like that talks, like that impacts people, you know.

Speaker 2:

Or giving your waiter, you know, higher tip than the average, you know like flip them a hundred dollar bill and it's like, oh wait, don't you need change. No, that's for you. You know, like how fun is that to be able to bless people and and do that kind kind of thing. And you can't do that if you're only thinking about yourself, right, and your own mindset, and I don't have enough for me and my family. But when you have more than enough and you can start like opening your mind and thinking beyond just yourself and your own family, like a whole nother world of just fun blessing opens up.

Speaker 3:

So yeah, yeah, and that is know it's funny because people will think it's it's selfish to earn money. I personally think it's. It's a little I feel selfish. How much joy I get out of giving that money to other people. So it's supposed to be a great blessing for them. But but for me, it brings me so much joy to see a need and to be able to meet it and I can't do that unless I have the money.

Speaker 3:

So it's just an interesting way to kind of look at the world. But think about it. There's so many ways that we could give to other people if we have the ability to do it. And, yes, you should be giving what you can out of the little that you have as well. But the more you have, the more you can give. So I just love it. Like, for example, some friends of ours just sent us a letter in the mail. Their daughters are going on a trip they're trying to raise funds for it.

Speaker 3:

I love to get mail like that, where I can say yep, I can do that, I can pay for that I can meet that need.

Speaker 1:

There's just a lot of joy in that right yeah right, just last week we were having a well, we have friends who are building a new house and they found out that their kitchen was not done. Well, well, the kitchen has been late. I guess anybody who's dealt with building a house loves that relationship with contractors, right, but they just found out that their contractor somehow spent or misspent the money and so now they have to pay more to actually get their kitchen finished.

Speaker 2:

And.

Speaker 3:

Jamie's just like I need a kitchen.

Speaker 1:

Right, yeah, right, and what you just gave her, like you know.

Speaker 2:

I was just able to send her some money. Yeah, that was just like just to see, to say like God's going to provide for you guys. But it was so fun, she was so touched by that. Like it's not even the amount that you gave, but just the fact that you thought to even give us something.

Speaker 3:

You know, was just like so, such a blessing and so touching, you know. So, yeah, I love that, yeah.

Speaker 1:

I love that.

Speaker 3:

Yeah, that is so cool, so I'm going to get my kitchen done now too. You want to give me some money for that? It's easy, right?

Speaker 2:

Now that we're talking about it.

Speaker 1:

So you're in, you're in, you're in Wisconsinisconsin I am I'm in wisconsin.

Speaker 3:

It is still chilly here as of this taping in the spring, but it's okay.

Speaker 1:

Maybe we shouldn't share the weather down here in mexico oh, tell me, what is it like?

Speaker 3:

85 and sunny?

Speaker 2:

right, it is it should be like mid-70s, 71 right now and Sunny blue skies.

Speaker 1:

Blue skies A week long of blue skies.

Speaker 2:

I am 87 today.

Speaker 3:

I will tell you, though, nobody appreciates summer like we do up here in Wisconsin. I'll tell you that, and you know we like building a good snowman in the winter too, so you know.

Speaker 1:

So there we're on a snowman in the winter too, so you know. So there on a snowman you call me up. You have to fly the kids up to michigan yeah, to see snow just earlier this year.

Speaker 2:

Yeah, I'm from michigan originally and so like my kids and my sister's kids actually have not really seen snow or played in snow because they've actually grown up in arizona, florida, mexico, and and so we went in February and took them skiing for the first time and played in the snow they had a blast. It was really cool, really cool Of the foreign substance right.

Speaker 3:

Well, you think it's really cold now that you're not there anymore. You know, just a very moderate day. I remember my kids in first grade it was 20 degrees. That was sort of a heat spell for us, and so they were coming in from recess pulling off their jackets. I was volunteering at school. Oh, so hot outside it was 20 degrees. Oh, my God, cause it wasn't negative five anymore, so it's a good thing, right it's all relative.

Speaker 1:

So if you would share with the listener, please, and us like what is a snapshot.

Speaker 3:

Like, what's the snapshot of your business now? Like, if you're comfortable sharing numbers, cool. Otherwise, like, what offers do you have? And, like you know, make up your business revenue.

Speaker 3:

Woman, who's going to say I need a seven figure business because that's not what I am going for? I'm mostly a solopreneur. I have several people who work alongside me in contracted positions doing some work for me, but I still don't even necessarily have a team that works for me as employees, and I like it that way. I like to be able to control my own ship. But I have been running this business for seven, eight years now. It has sort of morphed from one type of business to another, but I largely sell not just high ticket coaching but also small ticket digital products. So I would say over this last year, as an example, the bulk of my income probably came from the higher ticket coaching packages, which are between $2,000 and $5,000. And then some custom build projects, which I'll also do for other people. I'll build their membership sites, I'll build their sales funnels, and so I do some of that as well.

Speaker 3:

But really my bread and butter has always come from low ticket products that I've sold largely through ads and as well as through partner marketing, and I do completely, completely believe in the power of ads when they're done right. Right, when they're done well, like I know you're focused on, and for me it is very possible. I know this because I teach my clients how to do it as well and I see many of my colleagues succeeding is entirely possible to build a successful six figure business and beyond with a low ticket product or a suite of low ticket products. So I have ventured into the high ticket space simply because of my audience. There's a percentage of my audience asking for it, so I have ventured into the high ticket space simply because of my audience. There's a percentage of my audience asking for it, so I will have low ticket products, such as one-off workshops or digital guides.

Speaker 3:

But then I also started offering a higher ticket mentorship program. That was over a series of three to six months and people would walk alongside me. I'd work with them to help them create their own offers, to help them figure out how do I do this digital marketing thing, and that was a very successful program as well, and I was able to charge more for it because of the value of what I was providing. Ultimately, my goal was to help my customers also generate revenue so that they had a return on that investment. So I've been on both sides of the spectrum low ticket, high ticket. Honestly, my favorite is still those low ticket products that you can sell on Evergreen and have recurring income, so I do have a membership.

Speaker 3:

I have a low ticket membership at $47 a month. That is one of my main foundations, so it's great fun.

Speaker 1:

So digital products, the membership and the high ticket coaching business Give us like some percentages. It's like the high ticket coaching business like 50, like some percentages.

Speaker 3:

It's like the high ticket coaching business like 50%, 60% and the others are 50% this past year, 50% this past year from the high ticket, I would say, and then low ticket and some other one-off products where I'll do affiliate marketing with other people. I'll do special projects, sort of as they come up as they're presented to me. But I would say about 50% this past year was from the high ticket coaching, and prior to that most of the bulk of my income came from lower ticket products, which are, I'm saying, around $37 products, some of them, depending on how you define it. At one point I was running another product between $300 and $800. To me that's still a lower ticket product or a mid-range product. So I used to bulk of my income used to be from those products. This past year and a half is really the first time that I expanded into multi-thousand dollar offers and had a really, really successful run of it.

Speaker 1:

So I'm definitely interested in low ticket offers because running Evergreen, because, yes, like we're both ads managers but also have been since early december building out a low ticket offer funnel and putting more money behind that in ad spend, and we still haven't completely cracked the code yet.

Speaker 1:

So I'm thinking, dear listener, if you would like becky back on for a third episode where she left us peek behind the scenes of her self-liquidating offer funnel and how that set up and you know what the order bump is in the upsell and maybe even the emails that go out after somebody buys and sell into the next offer like please let me know because I hopefully, hopefully you're okay with coming back, becky, but I would selfishly love to pick your brain.

Speaker 2:

I'd love to. Yeah, there's many benefits to low ticket offers as far as, like you were saying, kind of like the stress and the expectation of a higher ticket offer is like, oh, I have to deliver all of what the client is paying me for, which is normal, right, like if you're paying a lot of money, naturally you should expect, you know, more access to you or what you're paying for, right. But then the low ticket offer you have, you know, kind of just so you can deliver it and sort of not think about it again, and it gives access to more people who might not be able to afford the higher ticket offer quite yet.

Speaker 1:

And they get a quick win, yeah, like when they get the court they get a quick win, which is great.

Speaker 3:

Yeah, yeah, and I think a lot of people are looking for quick wins. In general they always are looking for quick wins, but also, as our you know, our economy is always going to ebb and flow. So I honestly don't pay too much attention to when people doomsday, you know sayers will say that nobody wants to buy high ticket anymore because people are buying my high ticket when supposedly nobody is interested in high ticket.

Speaker 3:

It always just depends, and there's always going to be a percentage of your audience who wants to go deeper with you and for whom that is going to be the right solution.

Speaker 3:

But there is a larger percentage of people who are interested in your low ticket, either because it's the thing they can afford or it's the thing they're ready for. A lot of people just aren't going to be ready to put the time or the attention into a high ticket program, regardless of what it costs. So if they can get started in something that gives them, that win, takes them the next step further and it's lower ticket. It wasn't much of an investment on their part, so that it was a no brainer kind of offer, and it gets them set on the path to not only solve the problem that they have but to trust you as the person who's going to guide them through that problem. That's just a win-win for everybody, and then a percentage of those folks who buy the low ticket will be interested in something more. But I love to be able to offer something that's going to be accessible to a wider population of people rather than just the few who are interested in or can't afford a higher ticket.

Speaker 1:

Right, agreed. So I have another question, which is what's the hardest thing you had to do to keep your business running, as you were growing it and kind of going from one offer to another and you know, on the way to what it looks like today?

Speaker 3:

Yeah, really good question. I had to make some tough decisions about niching down and cutting some things out. So originally, my background is as a traditionally published author and I realized through that process that writing books alone was not going to bring in the income that I needed or that I wanted, and so I turned to low ticket digital products. I learned how to run them through ads, I learned how to run them through affiliate marketing and I started in that process. I was getting good at it, and then I partnered with a few other Christian content creators in my space who were all coming up against the same issue we talked about earlier, which is that especially Christians think they can't charge for anything, or you know they have money mindset issues.

Speaker 3:

So we created a low ticket product together that was called and is still called the Ministry to Business Guide. In fact, it's a product that I've recently resurrected, after five years, because it was always, ultimately, one of our best sellers. But there came a time when we were bringing people in first of all to buy the product, and then they said they wanted coaching. So then we brought in a whole bunch of people to coach them in a low ticket coaching group on a variety of topics, and there were four of us leading that member group and we all had different areas of expertise and we were able to really address a full spectrum of needs on how to publish your books, how to get better speaking contracts, how to do merch and all sorts of things that we all had different areas of expertise in. But then my partners, for a variety of other reasons, decided to move on to something else. It was just time for them. We're all still great friends.

Speaker 3:

It was a wonderful partnership, but they saw that I was the one who had the passion for entrepreneurship and for digital selling in particular. So they moved on to other things and I had to make the decision then to redo that member group. So we had many people in that group who came to learn about how to publish a book, where they came to learn about how to get more speaking gigs, and I realized my area of expertise. While I do have experience in those areas, I really wanted to talk about digital marketing and digital products and how they could keep a creative ministry afloat. So I niched down and, of course, naturally then we had some attrition in the group because others had come in because they wanted to learn about speaking from Lisa Jo or they wanted to learn about writing fiction from Katie and, and they were no longer on the team. So the hardest decision I had to make was to say I can do what I can do, but I'm not going to try to also be in their lanes.

Speaker 3:

So, sometimes we'll reach those points of pivot where we have to say I'm either going to try to do what I always did or I'm going to see the writing on the wall that what I'm really being led to do is something different, and it might mean letting go of some customers who I'd love to be able to serve, but they just weren't the right fit anymore for the direction that my business was going. So I'd say that was one of the most challenging points that I'd reached, challenging. And yet it was a great opportunity because it did allow me to niche down, and now a lot of what I do is focus primarily on digital sales funnels, digital products, teaching people how to find an audience for their products, teaching them what product actually solves the problem that their audience has. So what is the right product for you to sell, and those types of things. I wouldn't be able to niche down in so much if I had tried to do everything all at once.

Speaker 1:

So was there like a momentary revenue dip?

Speaker 3:

There was because there was some attrition again in the member group. But I knew that going in and I knew I was rebuilding it. Really there was a foundation of people who really wanted to know about digital marketing and they stayed. But then I knew I was going to have to continue to build on my own. But I was okay with that, I was prepared for it and I think the process also freed me up to be able to make decisions faster because we were no longer a team, you know, decisions by committee and I very quickly pivoted. I did have an assistant working with me at that time who was still one of my dearest friends, and she was half time working with me to execute a lot of the tasks. So together we would work on strategy. She would help with execution.

Speaker 3:

I was able to really quickly pivot and I did see, as I expected to, some attrition in the member group. But I was quickly able to add some higher ticket products along those lines that helped to really cover the gap. And so that's when I was in a place now deciding now do I want to add more high ticket, Do I want to add more low ticket? And I have more flexibility to run the business that in a way that was really aligned with my gifts rather than a collaboration of gifts, and so it was great both ways. But when I saw the opportunity to pivot, I took it and I reshaped the business, knowing that there would be a temporary dip, but I had a plan to cover it.

Speaker 1:

Okay, all right, I kind of want to ask what the dinner, the dining room table conversation was between you and your husband, as you were making this pivot. But before you answer that question, if you could tell us and the listener a little more about this free workshop that you have called how to Create and Sell Digital Products Without Feeling I love this, without Feeling Stupid, salesy or Sacrilegious.

Speaker 2:

That's a great title.

Speaker 3:

Well, it resonates with a lot of people. It is my free workshop really about the foundation of digital products. Why are they useful? How do you go about setting one up for success?

Speaker 3:

And the reason I set the title that way is because I do work with so many people who just are afraid of sales. They're afraid of asking people to give them money. They don't know exactly what it is they're supposed to create or how to tell people about it, and so that workshop is really a foundation, talking about how people often go about it wrong and what you can do instead, just to help you understand the place that digital products have in the market and how you can set up your business to be able to offer one in a way that is welcoming and that will actually create a solution to people's problem that they're looking for. You are not bothering people when you ask them to buy your thing. You're actually solving a problem that they have, and when you understand that at the core, then you come up with this beautiful win-win where you're offering something that people want and they are grateful to you for selling it.

Speaker 3:

That's the core message, and so that workshop is all about how to understand that digital products marketplace is a good thing, and how to feel okay about moving into it and knowing that you can do it in a way that doesn't make you look smarmy or salesy or desperate or any of the things that we fear when we're, especially when we're starting out. But I think even people who have been in the marketplace for a long time running, running online businesses or brick and mortar businesses we all still sometimes deal with that. Well, I have to put a price, take on this. Or do I need to devalue myself in order to get people interested? And not at all. So that workshop is largely about the philosophy behind digital products, as well as some how to how to set yourself up for success.

Speaker 1:

Cool, great Cool. I'll give some context to the listener about this last question, where it's coming from, which is that we had a small group last week and it was hilariously fun and one of the questions that we asked as we were playing this game was like who just comes up with like?

Speaker 2:

as we were playing this game was like who just comes up with like profound questions, or who initiates deep conversation, conversation apparently out of nowhere, like is it is it, is it me or her?

Speaker 1:

because it's like married small group, right, and so it is me. I usually do ask like these kind of questions randomly, as Jamie is like working out.

Speaker 2:

I'm in the middle of a workout like doing squats and huffing and puffing, and he's like so what do you think about? Whatever? I'm like really Right now.

Speaker 3:

Bad timing.

Speaker 1:

So this is the last question of the episode before we jump into our next episode, where we talk about your Facebook and Instagram ads. Aren't the problem your offer and your funnel might be, because that's really what you teach and train a lot and coach a lot on.

Speaker 1:

So, here's my question what was some of the conversation between you and your husband as you were pivoting and what's your advice? You know as far as how to have conversations with your spouse when you're pivoting in the business and not quite there through the pivot. Maybe haven't quite realized the profits that are waiting for the pivot.

Speaker 3:

Yeah, oh, really great question, and I will tell you that my husband is also an entrepreneur, therefore he completely gets it. Not everybody's in those shoes, so I'll speak to that from the perspective of us personally, but then others in general. So, for us personally, we get excited when we enter a pivot point because we see not just what are we giving up, but we see the potential for what could come next. So both of us were excited about having reached that point and seeing the, and also because we are, we live according to our faith, and so we. To us, it was an open door from the Lord, and so we said, okay, in obedience, we're going to walk through this. And then we know you've got something good for us. On the other side of, even if it's going, there might be parts of it that are challenging. All of that is also going to be good for us. So that conversation was practical. We always have these practical conversations.

Speaker 3:

I had to come to him with the financials and I had it all scratched out. This is what the new offer I'm planning to create. This is what it's going to cost me to create it. This is what I can get for it If I, if my projections are correct, here's where I'm going to have some attrition, and. And we just look at the numbers and then we think about the possibilities and we get excited about the possibilities. Somebody told me once that she never worries about money, because money is a renewable resource. You can always make more.

Speaker 2:

And I thought about that and that is an encouragement to me because it is true.

Speaker 3:

So we try to look less at what we are losing and more at what we potentially could be earning, because both my husband and I don't like to view any of the work that we do in terms of there being a ceiling. We know there's also no floor. I could fall pretty low if you need to. So, again, we're looking very pragmatically at this thing. Ok, I still have this kind of income coming in. And then what am I going to do and how quickly am I going to do it to reach the next step? And we just have faith that it's going to work and if it doesn't, that God's still got our back.

Speaker 3:

So that's the kind of conversation that we have for others, especially that I work with a lot of women who are not necessarily in a situation where their husbands are entirely supportive, and so my advice is always first of all, your relationships are the most important thing, and my husband and I have always had to talk about my ambitions, my dreams, my goals, as being equal to his. And yet we had different roles. So I was a stay-at-home mom and my kids were little, and I wrote my first book when my youngest was still in preschool. So my husband and I had a lot of conversations with each other about how are we going to make this happen, and it was a give and take. So he would take Saturdays with the kids and I would write for eight hours. So there's always been a conversation that happens in terms of what time do you need to do your thing and then what time do you need to do your thing for both of us.

Speaker 3:

And so for women who especially women because this is usually an issue for women if they have a dream or ambition and they feel like they can't or they feel like I'm going to be taking money off of the table. But honestly, if it's a man, often he feels it even more deeply because he's the one who feels like he needs to be putting the bacon on the table. Right, and so the conversation always needs to be between husband and wife, right, and so the conversation always needs to be between husband and wife. Ok, what do we need to do? Who is going to pick up the slack when one of us is making a strategic decision to change? And there needs to be communication there and understanding that there are times when things are going to grow for me and are going to shrink for him, and then there are going to be times when things are going to shrink for me and they need to grow for him. And so my husband and I have always just sort of found the equilibrium, which means sometimes I have to pick up the slack because he's in the middle of a dry spell, or sometimes I'm in the middle of a dry spell and he picks up the slack. We can do that because we're both entrepreneurs, but regardless, if both of both the husband and wife are talking with each other openly that's what needs to happen first in order to set out the expectations.

Speaker 3:

No secrets, never any secrets about what kind of what's happening in my business or where are the finances for my business.

Speaker 3:

It all needs to be out on the table, but I found that if, if the conversations are happening, so sometimes what has to happen behind the scenes is this is why this thing is important to me and can we work together to make it happen and many of the people that I coach have gone to their spouses and had the really hard conversations about this is important to me, and my dreams are just as are equal to your dreams. How are we, together, going to make it work? Everybody's going to have different hangups, depending on whether they have issues with finances, financial conversations or issues about who's who's in a season of life where they should be able to pursue their dreams, but at the end of the day, I always encourage my clients that your relationships are more important than your business successes. So if you can make sure that your business success is built on a foundation of your relationship being strong because you've talked it through, that's the best possible way to do it, because everything will crumble if you're trying to build a business that one of you resents.

Speaker 2:

Exactly, that's so good.

Speaker 1:

Well, that's not an Instagram. Instagrammable soundbite. I don't know what it is.

Speaker 2:

Can I insert something? I think what you said was really good about the ceiling and I think that's mostly why a lot of us started our businesses right. We didn't want that kind of glass ceiling at a job or whatever. We wanted the endless possibilities of what we can make with our businesses.

Speaker 2:

And I think, like Quajo always kind of teases me, but I had showed him this article when we were still living in China about this guy that took a sabbatical and like, took a year off from his regular job and to start, you know, to start a business and kind of just get some perspective and like that kind of was like a catalyst to quitting our you know, our teaching jobs and him starting his teaching or elementary Chinese business and all of this stuff. But, like you were saying, like I was still tutoring at home, we still had the little ones but helping support with that in the meantime. And so it is kind of like this give and take and you know, if you're gonna, you know, do this business, then I'm gonna do this. So we still have food on the table in the meantime.

Speaker 1:

But anyway, it was good, yeah so in the next episode it's going to be about how, if your ads aren't working, it might not be the ads, it could be the funnel and or the offer, and I can't wait to hear you share more about that. It's been a really cool time with you so far, becky.

Speaker 3:

Thank you for being here thank you for having me I'm excited for the next conversation too. Me, me too Sounds good.

Speaker 2:

Talk to you soon. Until you hear us or see us the next time, be blessed and we'll talk to you soon. Bye.

People on this episode

Head Shot

Kwadwo Sampany-Kessie

Host