The way we interact with products and services is changing. What we value is changing - we're all focused on outcomes and experience. Leaders like Amazon, Uber, Tesla, and others, are driving growth by combining their product and service offerings with Digital Companions. The purpose - to make their customers more successful - helping them get the outcomes they want with the best possible experience.This podcast explores these changes in the world, how Digital Companion Apps are meeting these changes, and which organisations are leading the charge.